5 of the Best Website Designs According to the Internet
Website design is a lot more than simply making a good-looking or fancy website, there are times when you come across a site that just makes you stop and think. Most websites tend to just go for a functional design, sticking to the branding of the company for the colour scheme and images, but there are few which push the boundaries and really stand out in what is now a very overcrowded marketplace.
What makes a good website design comes down to a multitude of different features; some design and some technical. From seamless navigation, use of animation or video, right down to the content that exists on that site, all play an integral role in the overall user experience. In the modern world, everyone is competing for your visibility, so what does it take to make a website stand out from the crowd?
As for the following sites, whether it’s the aesthetic, usability, or interactivity, these all struck us as being at the forefront of great web design. Use the following to gain some inspiration for what you could achieve for your business. If you’re looking for a new website or considering an upgrade for your existing one, get in touch with our team.
Before we get into the list, let’s quickly go over some of the aspects and features that help make up a good website design.
– The design clearly states who you are, what you do, and what visitors can do on your site.
– The design resonates with its target audience and is consistent with the brand.
– The design is optimised for mobile, tablet devices and other smart devices.
– The design includes appropriate/relevant calls to action.
– The website content is regularly changed and updated.
– The website navigation is clear and easy-to-use on all devices.
– The design is effective in building trust, communicating value, and guiding users to the next step of the buying process.
Airbnb’s website manages to couple minimalism with functionality to create a website that’s incredibly easy to use. The primary call to action, i.e. to search for rooms, is right in the centre of the homepage, and stands out boldly from the white background. It also has a number of suggestions beneath, so you can get inspiration for your next trip.
2. ETQ Amsterdam
ETQ, an Amsterdam-based shoe company, go all out when it comes to realising their minimalist vision. Their site is completely free of clutter, allowing their products to take centre stage. The navigation works simply by scrolling down the homepage to each of their products, and the animations are beautifully smooth. There is a subtle burger menu that can be accessed by clicking the icon on the top left, and this provides concise information about their company and shoes.
(Source: ETQ Amsterdam)
3. Woven Magazine
Woven Magazine’s site is simply a joy to spend time on. Another minimalist site, Woven allow their articles to take centre stage, as well as being easily navigable. Much like ETQ Woven Magazine also focuses on the visual and utilises scrolling effects, to make their site immersive, slick, and easy to use.
(Source: Woven Magazine)
4. Swab The World
In aid of a very important cause, Swab The World’s website is a great example of utilising modern technology and the hardware capabilities of our smart devices. Aside from the great branding, the use of animation throughout the entire site contribute to an immersive user experience that keeps visitors on the webpages for longer (you really need to visit the site to get the full experience). This website uses its simple navigation to visualise storytelling, from their mission to the history of the foundation. Clear call-to-actions make it even easier for visitors to find exactly where they need to go, quickly and seamlessly.
(Source: Swab The World)
5. A24 Films
Last but not least is A24, an independent entertainment company. Again, they use big bold images that transform into videos as you scroll over, with very little text ensuring they get their visual message across. Specialising in film production, A24 want their movies to take centre stage, so big screenshots with the title of the film draw you in to learn more.
(Source: A24 Films)
How can we help?
Have you come to the conclusion that your website needs a breath of fresh air or a technical facelift? Get in touch with us today. We know that when it comes to website design and build it should never be a ‘one size fits all’ approach, that’s why every one of our sites are bespoke, built and designed from the ground up by experts in our team. Our sites are designed with your market and target audiences in mind to generate tangible results for your business. Get the ball rolling today by filling in the form below: