Optimising Your Blogs for SEO

If you already have a blog page on your website, then it is likely that you understand the importance of blogging. But the main question is, do you know how to optimise your blog posts to make them more search engine friendly? Honestly, many bloggers fail to take advantage of the enormous marketing potential blogs have. In fact, a study carried out by blogging.org shows that although 60% of businesses have blogs, 65% of these businesses haven’t even updated their blogs within the past year!

By providing fresh and relevant content whilst performing all of the correct blog optimisation processes, you can get all of the advantages that blogging offers. Here are our top 5 tips and tricks to optimise your blogs to help with SEO.

The Best Ways to Optimise Your Blogs for SEO

Does blogging really help with SEO? The answer is yes! Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions. Articles that specifically use a variety of on-page SEO tactics have more opportunities to rank in search engines and increase organic traffic to your site. With these simple tips, you can improve your rankings in the SERPs, increase website traffic and hopefully end up with higher customer conversion rates – what’s not to love!

Do Your Research

Keyword research is essential for on-page optimisation. There is a chance that you may have already been adding keywords, without even knowing! By posting valuable and relevant content you are building trust for your business in your niche.

Nevertheless, there are a variety of tools that you can use for obtaining related keywords relevant to your blog posts that you may not have even considered. With these tools, you can even see the long-tail keywords and phrases that your competition is using to get traffic to their website.


Use Your Keywords Throughout the Post

Once you have a few targeted keywords that are relevant to your post, it is key to put them where they’ll have the highest effect for readers and the search engine crawlers indexing your article. Try to incorporate the keywords in the below places –


          Headings and subheadings

          Introduction paragraph

          Anchor text – link to the relevant pages on your website

          Meta descriptions

Within the meta description, you are meant to give the search engines and readers information about the content in your blog posts. Using long-tail keywords are great, they help to provide Google and your readers with clear descriptions of what they are reading. The more engaging it is the better.

TIP – Don’t “stuff” the blog full of keywords, as this will make the content difficult to read. Not only will it irritate your followers and readers, but you may also be penalised by Google. You just need a couple of strategically placed relevant keywords and that will do the trick!


Search engines look at your URL to figure out what your post is about and this is one of the first things it will crawl on the page. This provides you with a huge opportunity to optimise your URLs on every post that you publish. To fully optimise your URLs, try to include 2 keywords in it. As well as looking at URLs, the search engine crawlers also look at images. Whenever you upload an image to your blog, be sure to include keywords in the file name and fill out the alt text field with a brief, and a keyword-rich description of the photo.

Use Social Media

Social media is everywhere, and it would be a wise move to use it to your advantage. Promote your blog on all of your social media accounts, this will give you even more web exposure. You can even schedule the posts to be published if you wanted to get people engaging over the weekend too.



Reference Others With Links

If you were to mention another company or blogger in your blog post, be sure to include a link to the information that you are referencing. Not only is this good etiquette, but you may also get a link back in their future articles. Links of good quality are very valuable for any site looking to rank higher in the search engine results pages.

Although, it’s clear that blogging can help contribute to your SEO, Google’s algorithm updates can sometimes make this tricky to keep up. The best SEO practises today are all about relevancy and intent.

If you would like some help with the above, you could always hire some professionals… that goes by the name of Bright Design! We help businesses of all different sizes, and with the help of our work, we see them making their way to the top of the Google search engine results pages. If you would like to see your business excel, then get in touch on 01604 806 020 or alternatively head over to our contact page to fill in our online enquiry form. 

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