A simple question with a not-so-simple answer. Inbound Marketing costs vary just as digital marketing strategy costs do. Inbound marketing […]

With all of your paid digital marketing activities, you should always be able to determine a return on your investment. […]

The first marketing methods we’d recognise in the modern world appeared in the Industrial Revolution. During this time, purchasing goods […]

In the marketing world, our successes, or losses (it does happen) are often measured by results and whether or not […]

It feels like every digital marketer has heard the term ‘Buyer Persona’ thrown around – 63% of marketers create content […]

Inbound Marketing is a marketing methodology constructed around providing valuable experiences for everyone that interacts with your business, from prospect […]

Inbound marketing is a business methodology proven to benefit your business. Attract, engage, and delight potential customers with valuable content […]

Whether you’re exploring Content Marketing for the first time or looking to optimise your current content strategy you’ll undoubtedly benefit […]

What Is SEO? Search engine optimisation (SEO) is the process of optimising your website to improve where web pages rank […]

The Buyer’s Journey is increasingly becoming more complex, buyers want to be more informed than ever before. Today consumers rarely […]

As marketers, you should always be exploring new ways to attract, engage, and delight your customers. Webinars are an innovative […]

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they […]

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that […]

Inbound Marketing is a marketing methodology fundamentally based on attracting customers through valuable and insightful content. Split into three stages: […]

Now more than ever, social media marketing plays a crucial role in gaining recognition and visibility from a business’s target […]

A/B testing is a research method that allows you to compare two variations of an item or element to see […]

Blogging and SEO are both undoubtedly tactics that you should have firmly embedded within your wider marketing strategy. However, you […]

Content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing […]

To gate or not to gate, the wise words of Shakespeare if he had ventured into digital marketing. Gated content […]

Generating high-quality traffic, creating on-site content that turns prospects into leads, and converting those leads into sales are all examples […]

eBooks can serve as a highly valuable asset for your business, particularly where your content marketing strategy is concerned. Lots […]

Meme marketing is a type of viral marketing which aims to use memes to achieve a business’s marketing goals. These […]

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered […]

Many marketers are now switching out their marketing strategies, from traditional outbound tactics to the more efficient inbound marketing. You […]

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is […]

Inbound marketing has grown significantly in the last few years and is now reported to be the primary approach for […]

Why Choose Content Marketing? Content marketing costs 62% less than outbound marketing methods while also being shown to generate three […]

As a marketer, you’ll be aware of the monumental changes to consumer behaviour that occur year on year. Our industry […]

The inbound methodology focuses on attracting customers to your website through content creation, social media, SEO, and many other marketing […]

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal […]

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces […]

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this […]

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted […]

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier […]

In the world of social media marketing, everyone is talking about Instagram Reels! Reels is the brand new Instagram feature […]

SEO Tricks or SEO Treats? Howl you doin’? Halloween is just around the corner! And to celebrate the spooky season […]

Are you currently using Instagram to connect with potential customers? If not, there is no time like the present. Now […]

A brand image is important for any business, whether you’re selling coffees or cleaning customers’ cars. A brand image is […]

Hi there! Thank you for clicking on my blog! So, I’m guessing that you’d like to find how exactly search […]

Every business will come to a point where you begin to stale. You might not be stagnating but things have […]

Content is king, there’s no doubt about that. Having a website full of relevant, helpful information is going to hugely […]

The world is more connected through the internet than ever before! The world has become one massive global village of […]

SEO is an ever-changing industry and requires constant attention and evolution. That means the things we SEOs need to do […]

E-commerce SEO is the process of making the best out of your online shopping website and ensuring you are attracting […]

As we all know, Google is the world’s largest/most used search engine. It processes around 10 billion searches every day. […]

Our team often talks to businesses who can’t work out why their website isn’t converting. They’re attracting a high amount of traffic but those site visitors are not becoming customers. We spoke to one business owner who was exasperated at the bounce rate their site was experiencing.

If you are in the marketing sector or have an online presence of any kind, you may want to be […]

The coronavirus crisis has affected us all. At first, a lot of people didn’t take it seriously. I remember hearing […]

Repurposing old content is an essential SEO tactic. It helps to make your content more valuable and relevant to today’s […]

Recently I wrote about how to be creative and find unique wins when optimising On-Page SEO content. You can read […]

A lot of would-be copywriters struggle to entertain visitors to their website while appeasing Google’s algorithm. You don’t have to have one without the other. You can have your SEO cake and eat it, too.

Social media. Now, I’m sure that if you’re reading this blog you have some sort of social media account. Whether […]

A recent study has shown that opting out of featured snippet leads to a 12% decrease in traffic. This means featured snippets have a vital part to play in increasing your web traffic.

From everyone at Bright Design, we hope you’re staying safe. As a digital marketing agency, we’re very lucky that we […]

Social media is heavily ingrained in modern-day life with an estimate of 2.89 billion people active on social media in […]

We are currently in unprecedented times. The world seems to be going into panic; schools, offices and other crucial everyday […]

You’ve reached the top position of all rankings… Do you stop doing SEO? The simple answer is no. Once the […]

Content is king in the digital copywriting and SEO world. And copywriting is the skill that will deliver you great […]

Within the last 10 years, PPC advertising has become one of the most important go-to forms of marketing for your […]

Content Marketing is a marketing approach focused on creating valuable, relevant and consistent content to attract your target audience. An […]

In Late 2019, Google dropped the BERT algorithm update which affected 10% of search queries. This along with the January […]

Setting up your business on a Google My Business listing may seem like a pointless task if you are trying […]

Throughout this blog post, I will be going over what BERT is and how it works. As well as explain […]

Who Invented the World Wide Web? The World Wide Web was invented by the one and only Sir Tim Berners-Lee […]

In this week’s blog, we are discussing bounce rate. Is your bounce rate too high? Do you want to decrease […]

When you have a new website or would like to start an SEO campaign on your website there’s a lot […]

If the media are to be believed, the high-street isn’t in a great place at the moment. In fact, you […]

For newcomers to PPC, the idea of running a Search campaign can be quite daunting. Ensuring you’re using the client […]

In this blog, I’ll be taking it back to the basics, widening your knowledge of digital marketing. It’s important to […]

In this blog post, we’ll be going through what a redirect is. And why it may be important to SEO […]

There are a lot of benefits to using social media, there are more than 3 billion using social media around […]

If you already have a blog page on your website, then it is likely that you understand the importance of […]

Digital marketing and traditional marketing have always been competing to be the main marketing channel since digital came about. However, […]

Guest posting is one of the best online marketing approaches you can invest in, this being said, guest posting is […]

When discussing a Search Engine Marketing strategy, you will often hear PPC and SEO mentioned together. Both of these channels […]

Halloween is just around the corner, and to celebrate this year we are handing out all of our favourite SEO […]

As we all know, it is preferable to have websites that are HTTPS, as it requires servers to be authenticated […]

Whether you run a small independent business or a larger national company, social media is an essential part of your […]

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that […]

SEO is a vital marketing tactic that all online business should leverage into their strategies, but do you really have […]

Being the owner of a small business is an incredibly rewarding way to earn a living, but it can also […]

What comes to mind first when you think about which marketing strategy would work best for your business? Well, did […]

SEO is arguably one of the most important factors for a successful marketing campaign. That is part of the reason […]

Running a start-up business can be an extremely stressful and overwhelming process for most, so ensuring you have the perfect […]

The purpose for a large majority of websites on the web is not only to build an online presence, market […]

All website projects typically follow a structured process to ensure a smooth project from start to finish. From the first […]

Is your business making the most of social media? Are your social channels benefitting your business? One thing that is […]

If you are currently looking to create a new site or are wondering whether to update your site’s look and […]

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with […]

A brand is a feature that identifies a business’s service, products, reputation and more, distinctive to the rest of the […]

If you have embarked upon an SEO strategy for your business, you may well have heard the term ‘Schema Markup’ […]

You wouldn’t plan a holiday without good preparation, a strategy some would say, the same applies to starting up a […]

Whether you are brand new to the digital marketing world, or a veteran with many years within the industry, it […]

There is a good chance that you have heard of content marketing. Content marketing is an inbound technique, that is […]

Having an interactive website means your website is designed in a way that is appealing and interesting to your audience, […]

Whether you’re a small business, multinational or even global business, blogging is essential to your online content marketing strategy. There […]

Choosing a domain extension can be confusing and may seem as though it doesn’t matter as to which extension your […]

Websites are an essential asset for any business; they generate leads, display your hard work, give directions, provide contact details, […]

  Do online reviews really matter? The answer to this question is absolutely yes, online reviews do matter, and they […]

Everyone cares so much about ranking in Google’s regular everyday search that they often overlook the significance of other forms […]

Curious to find out what’s happened in the world of digital but don’t want to spend ages trawling through the […]

It’s Tuesday and you know what that means… Tuesday News Day. For our new readers welcome to our weekly industry […]

Are you ready for another Tuesday News Day? Keep up with all the latest SEO, digital marketing, internet and social […]

The world of business has changed, everything is going digital, online and in the direction of social media. Are you […]

It’s Tuesday. That only means one thing…. Tuesday News Day! Are you as excited as we are? Want to keep […]

Want to keep up with the latest news? Welcome to this week’s edition of Bright Designs Tuesday News Day! Where […]

One of the most important activities in SEO is keyword research. For your website to rank well you need to […]

Happy Tuesday News Day! We cover all the latest SEO, Digital Marketing, internet news. In this week’s edition we will […]

There is an e-commerce platform by the name of Magento that hosts thousands of companies that are selling products every […]

Do you want to be kept up to date with the latest news? Welcome to this week’s edition of Bright […]

Email Marketing refers to the process of commercial marketing by sending emails to a group of selected people. The world […]

Would you like to be updated with the latest news? Then look no further, Tuesday News Day is the place […]

This year for World Cancer Day we are working with our chosen charity CLIC Sargent. We will be collecting change […]

Want to keep up with the latest news? Welcome to another edition of Bright Design’s Tuesday News Day! The round-up […]

Welcome to this week’s Tuesday News Day! This is a weekly round-up of the latest digital, internet, marketing and SEO […]

Welcome to Bright Designs annual news round-up where we will be discussing all the major digital, internet, social media and […]

Welcome to this week’s Tuesday News Day, where we cover all the latest of the past week’s digital, internet, marketing […]

Want to keep up with the latest news? Welcome to another edition of Bright Design’s Tuesday News Day! The round-up […]

Over the past few years, we’ve been successful in helping small and large businesses with little to no time for […]

A hack that exposes 500 million people’s personal data out on the internet, Mark Zuckerberg refusing to turn up to […]

Google finally fixing an eight-year issue, YouTubers taking advantage of the California wildfires and more. Keep up-to-date with Bright Design’s […]

How clueless is Mark Zuckerberg? In the past week Mark Zuckerberg has been under scrutiny due to his apparent unawareness […]

Alibaba setting an outrageous new record, Google’s drinking on the job and outside the job policy changes and more here […]

This week we catch up with the latest Facebook news, how Google employees are reacting to the latest sexual misconduct […]

Welcome to another edition of Tuesday News Day, our roundup of the week’s digital, internet, marketing and SEO news. This […]

Amazon flooded with fake reviews, updates to Google Maps and the possible end of Auto Trader. Find out everything in […]

Facebook experiencing another data breach? Bing search results promoting racist websites? Keep up to date with everything within the world […]

Facebook and Paypal being faced with massive tax bill increases, Instagram server issues and more. Find out everything in Bright […]

The Belgian Government about to sue Google? Facebook experiencing yet another breach? Keep up to date with all the latest […]

Last week we had the pleasure of visiting BrightonSEO – the country’s largest SEO conference – once again. A couple […]

Whether you’re self-employed, working for a small business or part of an agency, you need to be able to make […]

France trying to censor the world? Facebook claiming to give more control to users? Check out all the latest news […]

Welcome to this week’s Tuesday News Day, where we cover all of the latest news from the past week in […]

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it […]

Apple self-driving cars getting into crashes, Google spying on what you do online and offline and much more. Keep up […]

Want to keep up with all the latest SEO and internet news? Then check out Tuesday News Day!

Business owners with an online presence often use A/B testing to definitively figure out the most effective method for online […]

Welcome to the Bright Design Tuesday Newsday segment! This is where we get you up to speed with all that […]

Welcome to Bright Design’s weekly industry news round-up! Where we discuss the most recent news in the world of the […]

Your service page needs to put in a lot of work. While your homepage is likely what your visitors will […]

So this is a new thing for us here at Bright Design, but we have decided to pick a charity […]

Welcome to Bright Design’s weekly industry news round-up where we discuss all the latest news to come from the internet, […]

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

Believe it or not, your website is one of your most powerful marketing tools to increase the number of customers […]

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

What is SEO? Well, it stands for Search Engine Optimisation, and it’s a group of tactics and techniques used to […]

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

The world of technology and digital marketing is ever-growing. Stay up to date with all the latest news coming from […]

The world of technology and digital marketing is ever-growing. Stay up to date with all the latest news coming from […]

If you’re a business owner, web developer or marketer, there’s no doubt that at some point you will probably need […]

Keep up with all the latest industry news surrounding the world of digital marketing with Bright Design’s Tuesday News Day […]

Cold calling, for a long time, was the main way of making contact with other businesses who may have a […]

Referral traffic A new report has come out and shown companies and websites that they receive more referral traffic (traffic […]

Not everyone is a fan of football, which means that for some of us, the next month is going to […]

Just nearly 3 months ago I started my first day here at Bright Design as a digital marketing apprentice. This […]

My Name is Zach and I’m the newest member of the SEO Team at Bright Design. I started at Bright […]

We have the pleasure of welcoming Max Greene to the blog! He has a wealth of experience in content marketing […]

Now that you’ve chosen to rely on organic search results to drive your traffic, you need to remember that when […]

We all know the importance of having a mobile-friendly website, Google is continuing to prioritise mobile-first indexing due to the year-on-year […]

First things first, it’s good to know that your anchor text selection on your site is one of the most […]

With Christmas lurking just around the corner, and our Christmas buffet day today, we’re feeling starting to feel pretty settled […]

Back in October, Google made the first step towards pushing website owners to go HTTPS, by announcing that from 26th […]

It is exciting times now as the year comes closer to the end as well as my apprenticeship, where I […]

Occasionally, when formatting a webpage you may encounter issues, such as CSS styling overwriting page styling, front end editors being […]

If you’re new to OpenCart, navigating this CMS can be strange to start with, and locating where and how to […]

It’s Friday the 13th and the Bright Design team is getting ready for the notorious Eve of Hallows! Halloween is […]

This month the Bright Design SEO team took to the Brighton SEO conference and, in case you missed it, we’ve […]

When designing for web, so much more goes into it than simply chucking together some html and images. Have you […]

With Google’s new My Business Messaging feature, you can now message your clients directly through your Google local panel in […]

The internet is a powerful tool when it comes to promoting your business, and it’s incredibly easy to utilise it […]

Online brand reputation management is becoming of increasing importance as more and more companies move to the web and realise […]

If you’re a marketer with any experience with SEO, you’ll likely be familiar with what website toxicity levels are as […]

Social media is a great tool for a number of businesses but you may be sat there wondering how on […]

When it comes to Search Engine Optimisation, keyword research is the bedrock upon which all good optimisation is built. But […]

The B2B world has been relatively slow in terms of the uptake of social media. Many initially believed social media […]

People can access the internet via all sorts of means. Using their smartphones, tablets, laptops, TV’s, watches and home devices. […]

Often reputation management is not high on the list of marketing priorities and may well be something you come back […]

For many businesses, their website is the first point of contact between buyer and seller. Many people do most of […]

This morning it was announced on Radio 1 that on Wednesday, Facebook revealed that they have reached all time high […]

The long-established norm for websites is to have multiple pages, but this doesn’t have to be the case. One-page websites […]

Web design encompasses pretty much everything about your website. From the way it looks and the way it works, down […]

Neil Borden first devised the phrase Marketing Mix as the key factors that need to come together to produce the […]

As a web design and SEO agency, we come across lots of different websites every day, many of which are […]

Welcome to series 2 of my first-hand experiences as a digital marketing apprentice, I highly recommend you have a read […]

Last week I had the pleasure of meeting and interviewing leading UK SEO expert Craig Campbell while he was visiting […]

Google has been very aware of the fake news and troubling search suggestions that have been appearing at the top […]

I thought it would be a clever idea to document my journey through my digital marketing apprenticeship. It may help […]

Google’s Zeitgeist Year in Search has been released! Our search history from this year has once more been summed up […]

I think I’ve heard it all this year, content, links, anchor text… did I mention content? Yes, 2017 is nearly […]

The morning of Wednesday 8th March sensed the first whiff of the new unconfirmed algorithm update from Google, with rankings […]