In this week’s blog, we are discussing bounce rate. Is your bounce rate too high? Do you want to decrease it? A high bounce rate is one of the biggest conversion killers. If the bulk of users are exiting the site on the first page, then you don’t have any chance of actually converting them into paying customers. You need to make sure that when people come from a search engine to your site, they don’t bounce back into the search results. Let’s take a look at what exactly the bounce rate is and how you can decrease it.
So… what is bounce rate?
The simplest definition of bounce rate is the number of users to a specific website who leave the site after visiting no more than one page. So, anyone that goes onto your site from any source, including email, social media or just a search engine, and leave without viewing any other pages on the site. Makes sense, right? However, that’s not completely accurate…
Bounce rate in most analytics systems is when a visitor leaves without engaging with the website at all. Due to the fact that you can set up events that occur within a page, you could have a visitor that only goes on to one page and then leave but this might not be considered a bounce as the video started playing. This counts as an interaction.
A higher bounce rate would mean that you are not able to keep the user on your website to stay and buy your products or services. Now you’re probably thinking it’s just normal behaviour everyone bounces off websites, right? Well yes, that’s true but there is such a thing as a good bounce rate vs bad bounce rate.
Bounce rate and conversion
If you look at the bounce rate from a conversion viewpoint, then the bounce rate can be used to measure the success of a business. For example, you may be changing pages on your website and one way you can measure the success of these pages is by checking if the bounce rate increases. You can also check the bounce rate of different pages on your website to see which have a low bounce rate and which have a high one. Compare the two, and then you learn how you could possibly get people to stay on the pages with a higher bounce rate. This could be through interactive videos or infographics for example.
How can I lower the bounce rate on my website?
One of the main ways to lower the bounce rate is by increasing engagement on your pages. There are 2 different ways to look in to your bounce rate. The first is from a traffic perspective and the other is from a webpage point of view.
If certain types of traffic sources have higher bounce rates, then you will need to look at the expectations of the visitors coming to your site from those sources. For instance, you may be running an AD, and most people are coming to your site through the AD, but they are the people that are bouncing the most. This can mean that your website isn’t serving the needs of those people.
Some of the ways that you can reduce your bounce rate:
o Use videos to engage your audience.
o Improve the speed of the site.
o Let your customers speak for you – have testimonials on a slider when they go to the bottom of the page.
o Make your site readable; give the user the things they want to see.
o Make sure the call to action is in a prime position.
We hope that our blog gave you some good tips on how to reduce your bounce rate and increase conversions. Alternatively, if you would like some help with any of the above, why not get in touch with us here at Bright Design! If you would like to see what we can do for your business, then get in touch today on 01604 806 020 or don’t hesitate to head over to our contact page to fill in our online enquiry form.