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News Archive

Home » Blog

Category: Blog

What is newsjacking -card

What Is Newsjacking?

Posted on 19th February 202124th February 2021 by Peter Dennis

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is […]

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Posted in Blog, Content Marketing, Inbound Marketing, Latest News, Social MediaTagged business, Content Marketing, current affairs, Marketing, newsjack, newsjacking, reach, Social Media, trending, trends, twitter

What is Inbound Marketing?

Posted on 12th February 202124th February 2021 by Riain Kerly

What is the Inbound Marketing Methodology? Inbound marketing has grown significantly in the last few years and is now reported […]

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Posted in Blog, Inbound Marketing, Latest News
Content Production_ In-house or Outsource - card v.2

Should You Outsource Content Production?

Posted on 5th February 202124th February 2021 by Peter Dennis

Why Choose Content Marketing? Content marketing costs 62% less than outbound marketing methods while also being shown to generate three […]

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Posted in Blog, Content Marketing, Latest NewsTagged agency, blogging, business, content, content creation, Content Marketing, content production, in house, marketing strategy, outsource, podcast, resources, spending, team, video
Moving From Funnel To Flywheel - card

Moving From The Marketing Funnel to The Flywheel

Posted on 29th January 202124th February 2021 by Riain Kerly

As a marketer, you’ll be aware of the monumental changes to consumer behaviour that occur year on year. Our industry […]

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Posted in Blog, Inbound Marketing, Latest NewsTagged attract, Content Marketing, convert, engage, Inbound Marketing, Marketing Flywheel, Marketing Funnel, Marketing Methods
Facts and Stats Inbound Marketing

The Facts and Stats – Why Choose An Inbound Marketing Strategy

Posted on 22nd January 202124th February 2021 by Luke Kennedy

The inbound methodology focuses on attracting customers to your website through content creation, social media, SEO, and many other marketing […]

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Posted in Blog, Latest NewsTagged attract, b2b, b2c, Content Marketing, convert, data, Digital Marketing, engage, Inbound Marketing, inbound strategy, report, research, statistics, strategy

Why You Should Invest In Inbound Marketing

Posted on 18th January 202124th February 2021 by Peter Dennis

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal […]

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Posted in Blog, Latest NewsTagged Brand Awareness, Content Marketing, conversion rate, Digital Marketing, HubSpot, Inbound Marketing, Keywords, lead generation, Marketing, Methodology, online marketing, platform, Sales, Social Media
google December 2020 core update

Google’s December 2020 Core Update

Posted on 8th January 202124th February 2021 by Peter Dennis

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces […]

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Posted in Blog, Latest News, SEOTagged algorithm, core update, Digital Marketing, Google, Keywords, Mobile Optimisation, SEO
The-Best-marketing-campaigns-2020-card

The Best Marketing Campaigns of 2020

Posted on 22nd December 202024th February 2021 by Peter Dennis

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this […]

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Posted in Blog, Latest News, SEO, Social MediaTagged brands, campaigns, christmas, Content Marketing, Digital Marketing, Marketing, online marketing, platform, SEO, Social Media
A Year of Search - 2020 - card

A Year of Search: 2020

Posted on 16th December 202024th February 2021 by Peter Dennis

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted […]

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Posted in Blog, Latest News, SEO, Social MediaTagged Copywriting, Data privacy, Google, Keyword Research, Keywords, Local Search, Marketing, Search, SEO, SEO Tools
how has marketing changed 2020

2020: How Has Marketing Changed?

Posted on 9th December 202024th February 2021 by Peter Dennis

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier […]

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Posted in Blog, Latest NewsTagged Data privacy, Digital Marketing, Google, HubSpot, Inbound Marketing, Marketing, SEO, Social Media
Instagram Reels

Instagram Growth: Let’s be REEL!

Posted on 16th October 202024th February 2021 by Luke Kennedy

In the world of social media marketing, everyone is talking about Instagram Reels! Reels is the brand new Instagram feature […]

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Posted in Blog, Latest News, Social Media
seo chart

Spooky SEO Secrets You Wished You Knew Sooner

Posted on 9th October 2020 by Emily Bradnam

SEO Tricks or SEO Treats? Howl you doin’? Halloween is just around the corner! And to celebrate the spooky season […]

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Posted in Blog, Latest News, SEO
Instagram marketing

Expanding Your Business’s Reach With Instagram

Posted on 25th September 202024th February 2021 by Freya Wallace

Are you currently using Instagram to connect with potential customers? If not, there is no time like the present. Now […]

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Posted in Blog, Latest News, Social Media
content marketing

5 Ways Content Marketing Will Grow Your Business

Posted on 4th September 202025th February 2021 by Peter Dennis

Every business will come to a point where you begin to stale. You might not be stagnating but things have […]

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Posted in Blog, Latest News
content marketing

How Important is Content Marketing for Small Businesses?

Posted on 7th August 20207th August 2020 by Emily Bradnam

Content is king, there’s no doubt about that. Having a website full of relevant, helpful information is going to hugely […]

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Posted in Blog, Latest News

2020 Digital Marketing Trends

Posted on 31st July 202025th February 2021 by Freya Wallace

The world is more connected through the internet than ever before! The world has become one massive global village of […]

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Posted in Blog, Latest News
Google search engine screen on a mobile phone

7 Fun Google Tricks You Should Know

Posted on 26th June 202025th February 2021 by Emily Bradnam

As we all know, Google is the world’s largest/most used search engine. It processes around 10 billion searches every day. […]

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Posted in Blog, Latest News
inbound marketing

How To Change Your Website’s Visitors Into Paying Customers

Posted on 19th June 202025th February 2021 by Peter Dennis

Our team often talks to businesses who can’t work out why their website isn’t converting. They’re attracting a high amount of traffic but those site visitors are not becoming customers. We spoke to one business owner who was exasperated at the bounce rate their site was experiencing.

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Posted in Blog, Latest News, SEO
Content Marketing

How to Repurpose Old Content To Boost Rankings

Posted on 22nd May 202025th February 2021 by Luke Kennedy

Repurposing old content is an essential SEO tactic. It helps to make your content more valuable and relevant to today’s […]

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Posted in Blog, Latest NewsTagged blog, SEO
On-Page SEO

The Most Creative On-Page SEO Design Guide

Posted on 15th May 202025th February 2021 by Peter Dennis

Recently I wrote about how to be creative and find unique wins when optimising On-Page SEO content. You can read […]

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Posted in Blog, Latest NewsTagged On-Page SEO, SEO
SEO Keyword Generator

Writing Content for SEO

Posted on 7th May 202025th February 2021 by Peter Dennis

A lot of would-be copywriters struggle to entertain visitors to their website while appeasing Google’s algorithm. You don’t have to have one without the other. You can have your SEO cake and eat it, too.

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Posted in Blog, Latest NewsTagged Keywords, SEO
social media sticky notes

How has Social Media Changed Marketing?

Posted on 24th April 202022nd June 2020 by Emily Bradnam

Digital Marketing & Social Media  Social media. Now, I’m sure that if you’re reading this blog you have some sort […]

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Posted in Blog, Latest News, Social Media

What Are Featured Snippets and How Can They Transform Your SEO?

Posted on 17th April 202025th February 2021 by Luke Kennedy

A recent study has shown that opting out of featured snippet leads to a 12% decrease in traffic. This means featured snippets have a vital part to play in increasing your web traffic.

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Posted in Blog, Latest News, SEO
Content marketing strategy

Top Content Tips To Improve Your SEO

Posted on 3rd April 202025th February 2021 by Luke Kennedy

From everyone at Bright Design, we hope you’re staying safe. As a digital marketing agency, we’re very lucky that we […]

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Posted in Blog, Latest NewsTagged Content Marketing, Copywriting, SEO

Marketing During Covid-19 | How to Promote Your Business During Coronavirus

Posted on 20th March 202022nd June 2020 by Matt Gillin

We are currently in unprecedented times. The world seems to be going into panic; schools, offices and other crucial everyday […]

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Posted in Blog, Latest News
an illustration of the word SEO on green background, The 'O' is cogs

What Would Happen if You Stopped Doing SEO?

Posted on 13th March 202025th February 2021 by Emily Bradnam

What Happens if I Stop SEO on my Website?  You’ve reached the top position of all rankings… Do you stop […]

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Posted in Blog, Latest News
Copywriting example

The Definitive 6-Step Digital Copywriting Checklist

Posted on 6th March 202025th February 2021 by Luke Kennedy

Content is king in the digital copywriting and SEO world. And copywriting is the skill that will deliver you great […]

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Posted in Blog, Latest NewsTagged Content Marketing, Copywriting, Digital Marketing
How to Calculate PPC Budget

How to Calculate PPC Budget

Posted on 28th February 202022nd June 2020 by Matt Gillin

Within the last 10 years, PPC advertising has become one of the most important go-to forms of marketing for your […]

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Posted in Blog, Latest News
digital person pointing to NLP on screen

Natural Language Processing: How Misusing It Can Make your Business Suffer

Posted on 14th February 202022nd June 2020 by Luke Kennedy

In Late 2019, Google dropped the BERT algorithm update which affected 10% of search queries. This along with the January […]

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Posted in Blog, Latest News, SEO

The History of the World Wide Web

Posted on 24th January 202022nd June 2020 by Emily Bradnam

Who Invented the World Wide Web? The World Wide Web was invented by the one and only Sir Tim Berners-Lee […]

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Posted in Blog, Latest News
a cartoon of people and a gaint phone talking about digital marketing

Digital Marketing | Back to Basics

Posted on 27th December 201913th January 2020 by Emily Bradnam

Understanding the Basics of Digital Marketing In this blog, I’ll be taking it back to the basics, widening your knowledge […]

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Posted in Blog, Latest News, SEO

The Importance of Social Media Marketing 

Posted on 27th September 201930th October 2019 by Emily Bradnam

Whether you run a small independent business or a larger national company, social media is an essential part of your […]

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Posted in Blog, Latest News
DIgital marketing technology concept. Internet. Online. SEO. SMM. Advertising.

Digital Marketing vs Content Marketing

Posted on 6th September 201925th February 2021 by Freya Wallace

What comes to mind first when you think about which marketing strategy would work best for your business? Well, did […]

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Posted in Blog, Latest NewsTagged Content Marketing, Copywriting, Digital Marketing, Facebook, Google, Keyword Research, lead generation, Marketing, Mobile Optimisation, Sales, Search, SEO, Social Media, web design, web development

How To Make the Most of Your Social Media

Posted on 19th July 201925th February 2021 by Freya Wallace

Is your business making the most of social media? Are your social channels benefitting your business? One thing that is […]

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Posted in Blog, Latest News, Social MediaTagged content, Digital Marketing, Inbound Marketing, Marketing, planning, Social Media, strategy
User reviews online. Customer feedback review experience rating concept. User client service message.

Why It’s Important To Manage Your Online Reviews

Posted on 5th July 201925th February 2021 by Emily Bradnam

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with […]

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Posted in Blog, Inbound Marketing, Latest NewsTagged attract, customers, delight, engage, experience, feedback, Google, Google My Business, inbound, Marketing, reviews, Sales, SEO, word of mouth
Interactive websites

Why Interactive Websites Are Important

Posted on 17th May 201925th February 2021 by Amir Al-Azzawe

Having an interactive website means your website is designed in a way that is appealing and interesting to your audience, […]

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Posted in Blog, Latest News, Web Design, Web Development
Domain extensions written on lined paper in pink marker pen

Choosing the perfect domain extension

Posted on 6th May 201915th January 2021 by Fraser Kerns

Choosing a domain extension can be confusing and may seem as though it doesn’t matter as to which extension your […]

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Posted in Blog, Latest News, SEO, Web Design
Website build construction graphic

How to Decide if You Need a New Website

Posted on 3rd May 201915th December 2020 by Rebekah Hadman

Websites are an essential asset for any business; they generate leads, display your hard work, give directions, provide contact details, […]

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Posted in Blog, Latest News, Web Design
Do online reviews matter?

How Online Reviews Can Impact Your Business

Posted on 26th April 201925th February 2021 by Jessie Lee

  Do online reviews really matter? The answer to this question is absolutely yes, online reviews do matter, and they […]

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Posted in Blog, Latest News, SEO
Bright Design Tuesday News day

Tuesday News Day – Weekly Industry News Round-Up 36

Posted on 26th March 20199th July 2019 by Rebekah Hadman

Curious to find out what’s happened in the world of digital but don’t want to spend ages trawling through the […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

WEEKLY INDUSTRY NEWS ROUND-UP EDITION 35

Posted on 19th March 20199th July 2019 by Emily Bradnam

It’s Tuesday and you know what that means… Tuesday News Day. For our new readers welcome to our weekly industry […]

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Posted in Blog, Latest News
long tail keywords

Back to Basics | What is a Long-Tail Keyword?

Posted on 22nd February 20199th July 2019 by Emily Bradnam

One of the most important activities in SEO is keyword research. For your website to rank well you need to […]

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Posted in Blog, Latest News
serving customer for charity

World Cancer Day

Posted on 5th February 20199th July 2019 by Freya Wallace

This year for World Cancer Day we are working with our chosen charity CLIC Sargent. We will be collecting change […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round Up Edition 26

Posted on 18th December 201818th December 2018 by Freya Wallace

Welcome to this week’s Tuesday News Day, where we cover all the latest of the past week’s digital, internet, marketing […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly industry news round-up – Edition 25

Posted on 11th December 201812th December 2018 by Luke Kennedy

Want to keep up with the latest news? Welcome to another edition of Bright Design’s Tuesday News Day! The round-up […]

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Posted in Blog, Latest News
Google Partner - featured image

Bright Design is now a Google Partner

Posted on 6th December 2018 by Tom Livingstone

Over the past few years, we’ve been successful in helping small and large businesses with little to no time for […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round-Up – Edition 24

Posted on 4th December 20184th December 2018 by Matt Gillin

A hack that exposes 500 million people’s personal data out on the internet, Mark Zuckerberg refusing to turn up to […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round-Up – Edition 23

Posted on 27th November 201827th November 2018 by Matt Gillin

Google finally fixing an eight-year issue, YouTubers taking advantage of the California wildfires and more. Keep up-to-date with Bright Design’s […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round-Up – Edition 22

Posted on 20th November 201827th November 2018 by Matt Gillin

How clueless is Mark Zuckerberg? In the past week Mark Zuckerberg has been under scrutiny due to his apparent unawareness […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round-Up – Edition 21

Posted on 13th November 20181st March 2019 by Matt Gillin

Alibaba setting an outrageous new record, Google’s drinking on the job and outside the job policy changes and more here […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly Industry News Round-Up – Edition 19

Posted on 30th October 2018 by Rebekah Hadman

Welcome to another edition of Tuesday News Day, our roundup of the week’s digital, internet, marketing and SEO news. This […]

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Posted in Blog, Latest News

15 top takeaways from BrightonSEO – and our favourite quotes

Posted on 1st October 20186th November 2018 by Rebekah Hadman

Last week we had the pleasure of visiting BrightonSEO – the country’s largest SEO conference – once again. A couple […]

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Posted in Blog, Latest News
Common website mistakes - featured image

The most common website mistakes that Google hates

Posted on 20th September 20189th July 2019 by Rebekah Hadman

Whether you’re self-employed, working for a small business or part of an agency, you need to be able to make […]

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Posted in Blog, Latest News, SEOTagged SEO, website design, website mistakes
Bright Design Tuesday News day

Weekly Industry News Round-Up

Posted on 18th September 201818th September 2018 by Matt Gillin

France trying to censor the world? Facebook claiming to give more control to users? Check out all the latest news […]

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Posted in Blog, Latest News
Bright Design Tuesday News day

Weekly industry news round-up

Posted on 11th September 201811th September 2018 by Rebekah Hadman

Welcome to this week’s Tuesday News Day, where we cover all of the latest news from the past week in […]

Read More
Posted in Blog, Latest News
Do you need HubSpot? A salesperson's review (featured image)

Do you need HubSpot? A salesperson’s review

Posted on 7th September 201815th January 2021 by Michael Jenkins

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it […]

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Posted in Blog, Latest NewsTagged crm, email, HubSpot, Marketing, platform, Sales
Bright Design Tuesday News day

Weekly Industry News Round-Up

Posted on 28th August 20189th July 2019 by Matt Gillin

Want to keep up with all the latest SEO and internet news? Then check out Tuesday News Day!

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Posted in Blog, Latest News
a/b testing graphic

What is A/B testing and how can it help increase your conversion rate?

Posted on 23rd August 20189th July 2019 by Kasra Dashtipour

Business owners with an online presence often use A/B testing to definitively figure out the most effective method for online […]

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Posted in Blog, Latest News, SEO, Web Design, Web DevelopmentTagged ab testing, online marketing, SEO, web design, web development
Bright Design Tuesday News day

Weekly Industry News Round-Up

Posted on 21st August 20189th July 2019 by Matt Gillin

Welcome to the Bright Design Tuesday Newsday segment! This is where we get you up to speed with all that […]

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Posted in Blog, Latest News, SEO
Bright Design Tuesday News day

Weekly Industry News Round-Up

Posted on 14th August 201815th October 2018 by Matt Gillin

Welcome to Bright Design’s weekly industry news round-up! Where we discuss the most recent news in the world of the […]

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Posted in Blog, Latest News

Our chosen charity for the next 12 months is…drum roll please….CLIC Sargent!

Posted on 9th August 2018 by Laura Stanton

So this is a new thing for us here at Bright Design, but we have decided to pick a charity […]

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Posted in Blog, Latest NewsTagged charity, CLIC Sargent, Fundraising
Bright Design Tuesday News day

Weekly Industry News Round-Up

Posted on 31st July 201831st July 2018 by Rebekah Hadman

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

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Posted in Blog, Latest News, SEO, Social MediaTagged news, Tuesday News Day, weekly round-up
Bright Design Tuesday News day

Weekly Industry News Round up

Posted on 24th July 201824th July 2018 by Rebekah Hadman

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

Read More
Posted in Blog, Latest News, SEO, Social MediaTagged Android, Data privacy, Facebook, Google, Googlebombing, Search, SEO, Social Media
Website hosting 101 header image

Web Hosting 101 – A beginner’s guide to choosing the right web host for business owners and marketers

Posted on 27th June 201815th January 2021 by Reece Wilson

If you’re a business owner, web developer or marketer, there’s no doubt that at some point you will probably need […]

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Posted in Blog, Latest News, Web Design, Web Development
How to generate leads without cold calling

How to generate leads without cold calling

Posted on 22nd June 201815th January 2021 by Michael Jenkins

Cold calling, for a long time, was the main way of making contact with other businesses who may have a […]

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Posted in Blog, Latest NewsTagged conversion rate, lead generation, Sales, SEO
How to avoid the world cup

The Definitive Guide to Avoiding World Cup 2018

Posted on 15th June 201815th June 2018 by Rebekah Hadman

Not everyone is a fan of football, which means that for some of us, the next month is going to […]

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Posted in Blog, Latest NewsTagged Infographic, World Cup

My Digital Marketing Apprenticeship with Matt Gillin – Part 1

Posted on 30th May 201830th May 2018 by Luke Kennedy

Just nearly 3 months ago I started my first day here at Bright Design as a digital marketing apprentice. This […]

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Posted in Blog, Latest News, SEO
A Very Good Looking Young Man

Bright Design’s Newest SEO Team Member

Posted on 29th March 201819th June 2018 by Zach Coupland

My Name is Zach and I’m the newest member of the SEO Team at Bright Design. I started at Bright […]

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Posted in Blog, Latest News
rketing is essential when starting your company

Why Content Marketing Is Essential When Starting Your Company

Posted on 21st February 201819th April 2018 by Max Greene

We have the pleasure of welcoming Max Greene to the blog! He has a wealth of experience in content marketing […]

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Posted in Blog, Latest News, SEO
mobile search

4 Ways to Optimise Your Website for Mobile

Posted on 26th January 201817th December 2020 by Emily Fedorowycz

We all know the importance of having a mobile-friendly website, Google is continuing to prioritise mobile-first indexing due to the year-on-year […]

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Posted in Blog, Latest News, Web Design, Web Development

Save the Internet From Spooky SEO Tactics: Don’t Let Them Haunt You!

Posted on 13th October 201712th February 2018 by Emily Fedorowycz

It’s Friday the 13th and the Bright Design team is getting ready for the notorious Eve of Hallows! Halloween is […]

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Posted in Blog, Latest News, SEO
Reputation

Why Reputation Management is Important

Posted on 2nd August 201725th February 2021 by Emily Fedorowycz

Often reputation management is not high on the list of marketing priorities and may well be something you come back […]

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Posted in Blog, Latest News, Social Media

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