Category: Blog

A simple question with a not-so-simple answer. Inbound Marketing costs vary just as digital marketing strategy costs do. Inbound marketing […]

With all of your paid digital marketing activities, you should always be able to determine a return on your investment. […]

The first marketing methods we’d recognise in the modern world appeared in the Industrial Revolution. During this time, purchasing goods […]

In the marketing world, our successes, or losses (it does happen) are often measured by results and whether or not […]

It feels like every digital marketer has heard the term ‘Buyer Persona’ thrown around – 63% of marketers create content […]

Inbound Marketing is a marketing methodology constructed around providing valuable experiences for everyone that interacts with your business, from prospect […]

Inbound marketing is a business methodology proven to benefit your business. Attract, engage, and delight potential customers with valuable content […]

Whether you’re exploring Content Marketing for the first time or looking to optimise your current content strategy you’ll undoubtedly benefit […]

What Is SEO? Search engine optimisation (SEO) is the process of optimising your website to improve where web pages rank […]

The Buyer’s Journey is increasingly becoming more complex, buyers want to be more informed than ever before. Today consumers rarely […]

As marketers, you should always be exploring new ways to attract, engage, and delight your customers. Webinars are an innovative […]

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they […]

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that […]

Inbound Marketing is a marketing methodology fundamentally based on attracting customers through valuable and insightful content. Split into three stages: […]

Now more than ever, social media marketing plays a crucial role in gaining recognition and visibility from a business’s target […]

A/B testing is a research method that allows you to compare two variations of an item or element to see […]

Blogging and SEO are both undoubtedly tactics that you should have firmly embedded within your wider marketing strategy. However, you […]

Content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing […]

To gate or not to gate, the wise words of Shakespeare if he had ventured into digital marketing. Gated content […]

Generating high-quality traffic, creating on-site content that turns prospects into leads, and converting those leads into sales are all examples […]

eBooks can serve as a highly valuable asset for your business, particularly where your content marketing strategy is concerned. Lots […]

Meme marketing is a type of viral marketing which aims to use memes to achieve a business’s marketing goals. These […]

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered […]

Many marketers are now switching out their marketing strategies, from traditional outbound tactics to the more efficient inbound marketing. You […]

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is […]

Inbound marketing has grown significantly in the last few years and is now reported to be the primary approach for […]

Why Choose Content Marketing? Content marketing costs 62% less than outbound marketing methods while also being shown to generate three […]

As a marketer, you’ll be aware of the monumental changes to consumer behaviour that occur year on year. Our industry […]

The inbound methodology focuses on attracting customers to your website through content creation, social media, SEO, and many other marketing […]

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal […]

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces […]

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this […]

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted […]

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier […]

In the world of social media marketing, everyone is talking about Instagram Reels! Reels is the brand new Instagram feature […]

SEO Tricks or SEO Treats? Howl you doin’? Halloween is just around the corner! And to celebrate the spooky season […]

Are you currently using Instagram to connect with potential customers? If not, there is no time like the present. Now […]

Every business will come to a point where you begin to stale. You might not be stagnating but things have […]

Content is king, there’s no doubt about that. Having a website full of relevant, helpful information is going to hugely […]

The world is more connected through the internet than ever before! The world has become one massive global village of […]

As we all know, Google is the world’s largest/most used search engine. It processes around 10 billion searches every day. […]

Our team often talks to businesses who can’t work out why their website isn’t converting. They’re attracting a high amount of traffic but those site visitors are not becoming customers. We spoke to one business owner who was exasperated at the bounce rate their site was experiencing.

Repurposing old content is an essential SEO tactic. It helps to make your content more valuable and relevant to today’s […]

Recently I wrote about how to be creative and find unique wins when optimising On-Page SEO content. You can read […]

A lot of would-be copywriters struggle to entertain visitors to their website while appeasing Google’s algorithm. You don’t have to have one without the other. You can have your SEO cake and eat it, too.

Social media. Now, I’m sure that if you’re reading this blog you have some sort of social media account. Whether […]

A recent study has shown that opting out of featured snippet leads to a 12% decrease in traffic. This means featured snippets have a vital part to play in increasing your web traffic.

From everyone at Bright Design, we hope you’re staying safe. As a digital marketing agency, we’re very lucky that we […]

We are currently in unprecedented times. The world seems to be going into panic; schools, offices and other crucial everyday […]

You’ve reached the top position of all rankings… Do you stop doing SEO? The simple answer is no. Once the […]

Content is king in the digital copywriting and SEO world. And copywriting is the skill that will deliver you great […]

Within the last 10 years, PPC advertising has become one of the most important go-to forms of marketing for your […]

In Late 2019, Google dropped the BERT algorithm update which affected 10% of search queries. This along with the January […]

Who Invented the World Wide Web? The World Wide Web was invented by the one and only Sir Tim Berners-Lee […]

In this blog, I’ll be taking it back to the basics, widening your knowledge of digital marketing. It’s important to […]

As we all know, it is preferable to have websites that are HTTPS, as it requires servers to be authenticated […]

Whether you run a small independent business or a larger national company, social media is an essential part of your […]

What comes to mind first when you think about which marketing strategy would work best for your business? Well, did […]

Is your business making the most of social media? Are your social channels benefitting your business? One thing that is […]

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with […]

Having an interactive website means your website is designed in a way that is appealing and interesting to your audience, […]

Choosing a domain extension can be confusing and may seem as though it doesn’t matter as to which extension your […]

Websites are an essential asset for any business; they generate leads, display your hard work, give directions, provide contact details, […]

  Do online reviews really matter? The answer to this question is absolutely yes, online reviews do matter, and they […]

Curious to find out what’s happened in the world of digital but don’t want to spend ages trawling through the […]

It’s Tuesday and you know what that means… Tuesday News Day. For our new readers welcome to our weekly industry […]

One of the most important activities in SEO is keyword research. For your website to rank well you need to […]

This year for World Cancer Day we are working with our chosen charity CLIC Sargent. We will be collecting change […]

Welcome to this week’s Tuesday News Day, where we cover all the latest of the past week’s digital, internet, marketing […]

Want to keep up with the latest news? Welcome to another edition of Bright Design’s Tuesday News Day! The round-up […]

Over the past few years, we’ve been successful in helping small and large businesses with little to no time for […]

A hack that exposes 500 million people’s personal data out on the internet, Mark Zuckerberg refusing to turn up to […]

Google finally fixing an eight-year issue, YouTubers taking advantage of the California wildfires and more. Keep up-to-date with Bright Design’s […]

How clueless is Mark Zuckerberg? In the past week Mark Zuckerberg has been under scrutiny due to his apparent unawareness […]

Alibaba setting an outrageous new record, Google’s drinking on the job and outside the job policy changes and more here […]

Welcome to another edition of Tuesday News Day, our roundup of the week’s digital, internet, marketing and SEO news. This […]

Last week we had the pleasure of visiting BrightonSEO – the country’s largest SEO conference – once again. A couple […]

Whether you’re self-employed, working for a small business or part of an agency, you need to be able to make […]

France trying to censor the world? Facebook claiming to give more control to users? Check out all the latest news […]

Welcome to this week’s Tuesday News Day, where we cover all of the latest news from the past week in […]

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it […]

Want to keep up with all the latest SEO and internet news? Then check out Tuesday News Day!

Business owners with an online presence often use A/B testing to definitively figure out the most effective method for online […]

Welcome to the Bright Design Tuesday Newsday segment! This is where we get you up to speed with all that […]

Welcome to Bright Design’s weekly industry news round-up! Where we discuss the most recent news in the world of the […]

So this is a new thing for us here at Bright Design, but we have decided to pick a charity […]

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

Welcome back to Tuesday News Day! Find out the latest and biggest news from the tech and internet giants and […]

If you’re a business owner, web developer or marketer, there’s no doubt that at some point you will probably need […]

Cold calling, for a long time, was the main way of making contact with other businesses who may have a […]

Not everyone is a fan of football, which means that for some of us, the next month is going to […]

Just nearly 3 months ago I started my first day here at Bright Design as a digital marketing apprentice. This […]

My Name is Zach and I’m the newest member of the SEO Team at Bright Design. I started at Bright […]

We have the pleasure of welcoming Max Greene to the blog! He has a wealth of experience in content marketing […]

We all know the importance of having a mobile-friendly website, Google is continuing to prioritise mobile-first indexing due to the year-on-year […]

It’s Friday the 13th and the Bright Design team is getting ready for the notorious Eve of Hallows! Halloween is […]

When it comes to Search Engine Optimisation, keyword research is the bedrock upon which all good optimisation is built. But […]

People can access the internet via all sorts of means. Using their smartphones, tablets, laptops, TV’s, watches and home devices. […]

Often reputation management is not high on the list of marketing priorities and may well be something you come back […]