How Important is Content Marketing for Small Businesses?

Content is king, there’s no doubt about that. Having a website full of relevant, helpful information is going to hugely impact your digital marketing campaign. Whether you run a small local pet store or a multinational law firm, there’s no denying that content marketing will help your campaign reach new levels. 

Today, we will be delving into the importance of content marketing for small businesses, or all businesses to be honest. If you’d like to find out more, let’s explore what content marketing is:

What is Content Marketing? 

Content marketing: what do you think content marketing is? The definition of content marketing is far more than just the format of content. 

To define it in my own words, content marketing is a crucial form of marketing that focuses on creating, publishing and sharing content for a targeted online audience. 

content is king, consistency is queen.

Why is Content Marketing Key for Small Businesses? 

One question we get asked all the time is whether content marketing works for small businesses? To put it simply, yes it does. It’s an essential feature of any digital marketing campaign.

What a lot of people do not realise is that 70% of people would prefer to learn about the company through articles rather than a video advert or any other type of advertisement. Rather than juggling both content marketing and your already busy lives, you can hire someone (preferably a professional, of course) to do this for you. By outsourcing your content marketing campaign, you’ll be able to manage resources, connect with your audience, and target content effectively to ensure you’re reaching as many people as possible. 


Reasons Why Small Businesses Should Invest in Content Marketing

Let’s take a look at some of the many reasons as to why a small business should consider investing in a content marketing campaign and the benefits it could provide. 

1. Return on Investment

We have all heard the saying “you have to spend money to make money” but how much do we have to spend? Well, that’s a question for the experts. It all depends on what you’re looking for and the budget available. If you would like to speak to someone about the options available to you, please feel free to get in touch with our team today on 01604 806020 or pop us a message via our live chat for an immediate response. 

2. Gain An Advantage Over Competitors 

Having a website full of useful, informative information will position your business as an industry expert. Engaging content helps to build credibility and authority within your target audience, so you can start to position your business ahead of all your competitors. 

By creating quality content which answers and solves readers questions you can start to build trust and the next time your customers are looking for help within your industry they will come back to you for guidance and support.

3. Improve Your Buyers’ Journey 

As I’m sure you know, a consumer doesn’t buy something straight away, there are many decisions to be made beforehand. 

For example, say you were on the search for a new garden hose. We would all typically search for something along the lines of “the best garden hose”, within the SERPs (search engine result pages) there will be a multitude of results. To find the best fit for us we would have to identify and evaluate potential solutions. One way we may go about this is by having a look at a blog on the benefits of this garden hose or why a garden hose is the best on the market. By providing your potential customers with this valuable content during each step of the buyer’s journey, you can help them to make a purchasing decision quickly and from your business.

4. Content Can Inform Your Customers  

You have a product or service that your target audience can use to solve a problem. Why not inform them on how and why your product/service is so important. What better way is there to do this than by providing high-quality, engaging content? You can use your website to answer any problems and questions your target audience have. By providing them with a solution you can help them to solve their issue ASAP and gain their trust.

5. Drive Conversions 

One of the greatest benefits to a content marketing campaign is that it helps to drive your more conversions for your company. Recent research shows that companies with a consistent content marketing campaign experience over 6x more conversion rates than their competitors who don’t have a content marketing campaign. 

For a small business, investing in a content marketing campaign can be a little daunting. However, by investing some money into content marketing you can drive more consumers to your website, increasing conversions and your profits.

Round-Up: Should I Invest in Content Marketing as a Small Business? 

Yes! If you’re a small business looking to go to the next level, content marketing could be the way forward for you. If you’re still sceptical after reading this blog, then why not head over to Freya’s awesome blog on the 5 Benefits of Content Marketing for more information. 

Content marketing is a great way to build your business online, reach new people and convert them into loyal customers, and therefore, increase your profits. If you would like to find out more about how our team at Bright Design can help your business win at content marketing then get in touch today. Please give us a call on 01604 806020 or head over to our contact page for more details.

Emily Bradnam

Emily joined the Bright Design team as an apprentice in 2018 and now plays a key role within the marketing team as an SEO Executive. Her main responsibilities are to identify strategies, techniques and tactics to improve the number of online visitors to client’s websites. Driving growth and profit for our client-partners.

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