Every business will come to a point where you begin to stale. You might not be stagnating but things have slowed down. This could be when you’ve reached your glass ceiling, so how do you smash through it and keep growing your business?
The solution to this issue is a high-quality content marketing strategy. Whether you’re a small to medium-sized business or a multi-national corporation, you need content marketing. If you aren’t seeing the results from your current content, ask yourself: is this the right content for my business?
Every industry and company within their industry will need different content. But there are universal ways that content marketing will grow your business. Let’s explore 5 of the biggest benefits you can experience right now:
More Engaging Website
Imagine, someone finds your business’s website but there is nothing on there to read or even look at. No images or words. How long do you think it would take for them to click off your site? Probably less than a second. Unfortunately, this sort of bounce rate is common for sites with even a lot of content. The problem? It’s not the right content or it’s not eye-catching or engaging.
Using content marketing, you can enhance everything about your website. Identify what are the most important parts of your company, your services or products, and highlight them. Make sure you catch the site visitors’ attention immediately. Once you have their attention, you have the opportunity to create a customer.
Online, everyone has a small attention span because there is so much to consume. We’re all guilty of clicking off a website that doesn’t instantly engage our interests, right?
The longer you can keep visitors on your website, the more chance you have of them becoming a customer. An engaging website gives you more opportunities for customers and first-time site visitors to become familiar with your brand. It will also increase how much they trust your business, and this will lead to a higher conversion rate.
So, now you know how you can turn visitors into customers, how do you make sure they find your website?
Increase Search Engine Visibility
The main source of traffic for a website is Google. A lot of people think Facebook and social media is the main way to market their business. But while, social media does send a lot of traffic to websites, particularly Facebook, the difference between Facebook and Google’s referring power is staggering.
In 2018, a study by SparkToro discovered Google sent 10x more traffic to the average website than Facebook, more than 10x any other website. Google refers more organic traffic than Facebook in pretty much almost every media category. So how do you increase your visibility in Google’s search? The answer is: with great content.
Content marketing and SEO fit hand in glove. Every new blog post is another page Google will index. If you’re regularly publishing high-quality, relevant content, you give yourself more opportunities to rank for your targeted search queries. This means your website will be the first thing a potential customer sees on SERPS, which is crucial. From a study involving billions of Google searches, the results showed that over 25% click on the first organic result. A search ranking can be the difference between converting a sale or missing out.
Build Your Authority
The pinnacle of any business is to be an industry leader in their field. But building your authority takes time and skill. One of the most effective ways to do this is by publishing high-quality content. This will allow you to showcase your expertise, knowledge and relevance within your industry.
With the right content marketing, you can create ambassadors for your brand who will promote you because they trust you. If you can become a trustworthy source, your conversion rates will increase and more websites will refer to your business. This means your inbound links from external sources will increase, enhancing your domain authority which will raise your search rankings dramatically.
Control Your Conversions
Converting a sale is easier when a customer finds you, rather than you finding them. This is called inbound marketing. Using a relevant content marketing strategy, you can begin to interact with people during the research stage of the buying process. This is because they can find your website easier and will trust you because of your site’s authority.
These initial interactions with a potential new customer are crucial. Both for your business and them. If you have a better idea of what they need, you have a better chance of providing it. This will make them more likely to become a loyal customer, not a one-time purchaser. Someone loyal to your brand is not only going to buy from you again but will promote you to people they know, which is why content marketing is crucial when growing your business.
Another way to create loyal customers is through increasing your brand awareness:
Increase Brand Awareness
Improving your search engine rankings and building your authority are ways to increase awareness. But you need people to be aware of you for the right reasons. When they think of someone they trust in your industry, you want them to think of you. This way, if someone they know needs a service or product you offer, they will refer them to you. That’s the benefit of brand awareness. But how do you achieve it?
Content marketing should be about engagement and relevance. If someone clicks on your site looking for sofas, they want sofas. They want content about sofas, relevant information and to find the perfect sofa for them. Give them what they want. Don’t give them content on ironing boards.
This blog you’re reading now is the perfect example of this. Hopefully, you’ve clicked on it looking to find out how content marketing will grow your business. And, hopefully, you now know. If that’s the case, we hope you trust us and will look at some more of the content on our site to find out more.
If you’re looking to grow your business, Bright Design’s team are the experts who can help. To find out more, book a free consultation with one of our business development managers today.
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Give us a call on 01604 806020 or please feel free to fill in the enquiry form on our contact page today.