Content Optimisation Services

Producing high-quality content that works.

Content Optimisation is the process of taking existing content and making it more appealing to your target market as well as search engines. With freshly optimised content you’ll vastly improve not only the user experience but your organic visibility. Increasing your online visibility is crucial to achieving success for your business, particularly if your business sits within a crowded marketplace.

Our delivery teams have a wealth of knowledge and are well experienced in delivering engaging and SEO optimised content. With access to a range of industry-leading content optimisation tools, we can uncover unique search term opportunities that will help push your content to the first page in search results.

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Partners & Accreditations

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Our approach to Content Optimisation


Our team of SEO experts will work with you to define your desired key terms and map out how we're going to get you there. We'll keep a key focus on your business objectives and target market.


By conducting a thorough and investigative content audit we can quickly establish what content is or isn't working for your business. This also allows us to establish content gaps to capitalise on.


We'll start making improvements to your content, prioritising your biggest opportunities first. Whilst keywords are important we'll also ensure your content resonates with your audience.


Because no marketing activity finishes here. We'll closely monitor activity from our optimisations as well as map out future recommendations and actions to further enhance your content.

Our Content Optimisation solution

At Bright Design we understand that it can be disheartening when your creative content doesn’t receive the recognition it deserves. This can be down to a multitude of different reasons and we’re here to ensure you can overcome these barriers. We don’t believe in ‘bad’ content but there is always room for improvement and enhancement. With our content optimisation strategies, we can help enhance your content and improve its visibility.

Our multidisciplinary team brings a wealth of unique skills to the table, from SEO Copywriting to designers, covering all skills necessary to make your content a success. We pride ourselves on creating unique and engaging content that inspires direct action from users, as well as producing materials that improve our client’s organic search rankings.

By getting to know your business and target market we equip ourselves with the essential knowledge we need to provide impeccably written, high-quality content. Perfectly characterising your unique tone of voice and resonating with your readers. If you’re looking for content marketing optimisation services that maximise the potential of your content from a user and search engine perspective, look no further.

Let's talk about your future plans

Find out how we can support your business to generate consistent and sustainable growth. Whether you're looking to increase your traffic, produce high-quality leads or boost your conversions. Our experienced marketing strategists are ready and waiting to discuss your business needs and goals, let's start creating the building blocks for your bespoke marketing strategy today.

Recent success story

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40% increase in organic traffic

Having worked with this fantastic client over the last two years we have seen exponential growth for the business. KOMPAN UK informed us that after conducting one of our SEO projects the UK website was ranking no.1 for traffic, lead generation, and sales - this was out of 42 European websites! As a result of this fantastic work, KOMPAN UK made further investments into their SEO marketing. Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.

Read Case Study

Our clients say the nicest things

Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Bright Design are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Bright Design have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Bright Design from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis - Marketing Specialist | KOMPAN
We have used Bright Design for our SEO for the past year. We have found them to be efficient at what they do, at the end of the phone, email if there is a problem and they tell us what we need to know in layman's terms. We would recommend them. Martin – Piper Scaffolding
From the moment I was introduced to Luke at Bright Design, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Bright Design to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Bright Design, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd

Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

Bright Design (UK) Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB