Digital Marketing VS Content Marketing

What comes to mind first when you think about which marketing strategy is best for your business? Well, did you know that using content to build your business is just as important as using digital marketing strategies? But… do you really know the difference between content marketing and digital marketing? We have all the answers to help you create the perfect marketing strategy whether it’s driven by digital marketing, content marketing or both. (we advise both!)

What strategies should your business be using and where should you start?

So, what is the difference between content marketing and digital marketing? The simple explanation is that content marketing only really focuses on engagement whereas digital marketing is focussed more on sales and conversion.

Content can be anything from writing a blog post to creating photos, videos and infographics. But why would you want to focus on engaging potential clients and not just go straight in for the sale?

Content marketing encourages consumer awareness in the brand, meaning individuals are aware of your products and services, this is commonly known as brand awareness. This is customer acquisition and retention, when you have really good content it gets your audience eager about your brand, this also leads on to word of mouth marketing due to the fact people will want to talk about it with their friends and family. Content can also build strong and trusting relationships between customers and businesses. For instance, you could use one of the blogs on your website to answer some questions and queries that customers have and then if you write quality content you will become trusted.

Digital marketing, on the other hand, contains strategies like SEO, running ads on social media and PPC. The main goal here is a bit different, it is to capture conversions. Digital marketing helps to get customers beyond the search results page.

Strategies working together

Digital marketing and content marketing work together, of course, you don’t have to decide between which one you are going to use for your business you can (and should!) use both of these strategies in tandem. Integrating them will make your marketing strategy very strong, meaning you will be boosting engagement and sales at the same time! Content marketing is entwined into digital marketing, when you create content you can then use social media marketing to distribute that content on all social media platforms and then this will convert customers. Combining two strategies together does still take time and patience, everything isn’t going to happen overnight. In order to get the top results, you might want to consider hiring a digital marketing agency to help you and your business along.


Types of content marketing vs digital marketing

You probably already have questions about content and digital marketing. Are they similar? Different? How can my company create a strategy that can knock competitors out of the park? Before we get on to this, you need to know what content marketing and digital marketing is.

So, what is content marketing? Content is… well, content. Its created in words, images, videos and infographics and is used to engage your target audience. So, what counts as content marketing?

Blogs – this comes in at number 1, blogging is very important, and you should be doing so on a regular basis. It can help increase your ranking in search, trust with customers and so much more.

Ask questions – ask your followers on your social platforms everyday questions get them engaging with you. People really love it when brands interact with them.

Offer inspiration – not every post on your social media needs to be about your services or products, do a #wisdomwednesy or #Thursdaythoughts once in a while, vary the content make sure it isn’t going to be something your followers scroll past.

Infographics – Infographics are informative and a fun way to share information with your followers or customers. They are versatile and can be used on social posts, blog images and your website.

Fun content – Instagram stories are a great way to get information across to your clients and potential clients. Contests can be a really great way to get interaction this can be a giveaway of some company merchandise or maybe one of your products.

So, what counts as digital marketing? They need to be as durable as your content marketing.

SEO – SEO is a huge part of digital marketing this includes on-page optimisation like writing the title and meta descriptions, keyword research, writing alt tags for images and optimising H1 tags and much more.

PPC – This is all ad-based, if your company have the funds you can show up in Google ads on the search engine results page.

Social media advertisements – This is where you can boost your posts, meaning that more people will see the posts that you are creating more on their newsfeed.

From content to website design, advertising and everything in between, the friendly team here at Bright Design have experience building successful campaigns that are targeted at engaging and producing great results. Contact us today on 01604 806 020 to hear about our services and how we can turn your business into a profitable company.


Hiya! My name is Freya, I’m a Digital Marketing Apprentice at Bright Design. I’m currently working towards obtaining both, my Digital Marketing Qualification and valuable experience within the industry. When not at work my passion is teaching children how to swim and spending too much money in my local shopping centre!

DIgital marketing technology concept. Internet. Online. SEO. SMM. Advertising.