How to Make the Most of Your Social Media

Is your business making the most of social media? Is social media working for your business? One thing that is often overlooked is social media and how great it can be for businesses. Like most businesses, you may already have Pinterest, LinkedIn, Instagram, Facebook and Twitter accounts. Nevertheless, to really make the most out of your social media profiles, you need to understand how to drive engagement. Social media can benefit your business if you understand how to use it and the different audience types for each of the platforms.  Nevertheless, to really make the most out of your social media profiles, you need to understand how to drive engagement.

How can Businesses Make the Most of Social Media?

Below are a few tips to help you get started and help you use social media when marketing your business and products.

Make the Commitment

The first thing businesses normally fail on is they can’t commit to social media. They make the profiles for each platform and don’t find the time to post and engage with their social audience. Social media can be challenging at first to grow the audience, create good quality content and increase engagement – most people do give up just after a few months of giving social media a shot. It will take time to not only get a consistent content flow going but to figure out what your audience is going to resonate with and what they don’t.

It all starts with planning. Create a social media strategy. Your strategy should include a company mission statement – what are you wanting to achieve? Also think about “why”, why people should follow you? Why should they engage with your posts? You will need to think about what type of content you plan on creating and what you hope to achieve from this.

Show Personality

You should always be ‘you’ on social media. Add personality to posts and include people in the office – did something exciting happen today? Add it on social media with some images.  This can get really great engagement because people love personalised posts. Take some time to think about the businesses and brands you follow on social media… what makes you want to follow them?

Creating a good social media presence isn’t just about showing the value of your product or service to your audience. It’s about connections you can or have built and experiences. The best brands out there share a common point of view and opinion with their fans and followers.

Understand Your Audience

This is a big one, considering how much difference it can make it is often overlooked. Social media is broad and very varied. Focus on social media platforms that connect with your target audience.  For instance,  if you are a retailer that sells good quality, visually appealing products you should obviously look towards Pinterest and Instagram for their image sharing promotion.

Word of mouth is paramount for every business; therefore, Twitter is the most likely to help with this. If you need to reach a more professional audience such as a job advertisement, then it’s probably best that you look in the direction of LinkedIn. The specific nature of your business and industry will have a massive impact on where you’ll find your audience. Obviously, don’t just limit your business to only one social media platform.  By understanding your customers and by concentrating your efforts on the most relevant platforms, you’ll be able to make the most of your efficiency and your results.


There is a massive difference from using social media to talk to your audience and using it to talk with your audience. When it comes to social media you want to engage your audience. Without any engagement, you are simply just talking to people. Interaction is one of the most important points of social media and that’s why it’s such a valuable tool for marketing. Talking ‘with’ your customers is the first step in getting them to talk about you and your business. You want to try and generate conversations with them. People love it when a business responds to them directly and social media makes this easier to do than ever.

You need to be prepared to engage with customers if they are either giving you credit and compliments or complaining about the service they have received. Social media marketing can sometimes be more valuable when it comes to how you handle negative feedback. Negative feedback doesn’t paint a bad image for your business, but it can if you don’t respond in the right way or ignore it. If a customer phoned the office, emailed or come into the office to make an enquiry or make a comment – what’s the possibility that you or a colleague would just simply ignore them? When a customer takes the time to address you online you should be treating them no different to if they have just called or walked into the business.

Being Active is Key

This is another very important step in social media marketing, you need to make sure that your business is posting regularly and consistently. If you are posting regularly and then become more relaxed, then you will see a massive drop in followers, and you will fail to attract new ones. Humanising your brand with social media is necessary to ensure your company success with a social media marketing strategy and you can only make this happen through active, personal involvement. It’s key to forming a strong emotive relationship with your customers, strengthening relationships with your customers and creating a powerful base of brand advocates.

Boost Organic Content to Your Target Audience

The way you can think about organic social media is that it’s a seamless way for testing paid ads and enhanced posts, meaning that you’re using organic research to determine what posts you should put money behind. You can target specific users within many of the social media platform ad systems. Social media is a great way to promote your brand, business, find customers and build relationships.

Thank you for reading this week’s Bright Design blog! If you would like to find out how we could help your business, please don’t hesitate to get in touch today on 0164 806 020 or alternatively head over to our contact page and fill in our online enquiry form.












Hiya! My name is Freya, I’m a Digital Marketing Apprentice at Bright Design. I’m currently working towards obtaining both, my Digital Marketing Qualification and valuable experience within the industry. When not at work my passion is teaching children how to swim and spending too much money in my local shopping centre!