Ecommerce for business
Most companies now see the importance in having an online presence, since your website is now effectively plays the role of your company brochure. But more than that, customers increasingly want to buy online, and by allowing your products or services to be purchased over the internet you can open up your opportunities for sales infinitely.
From small independent stores, to huge chains, having an e-commerce website is now vital if you want to maximise your sales. This is where e-commerce platforms such as Magento come in. Any company selling products online through their website will need an e-commerce platform, and Magento is one of the most powerful platforms on the market.
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Understanding the e-commerce platform
Quite simply, an e-commerce platform is software that allows companies to build and host an online storefront. It’s best to think of it in terms of a physical shop. Just how shops on the high street display their products in the window, online retailers may also want to be able to display their products on their websites.
E-commerce platforms are what allow retailers to do this, by providing the tools needed to construct a digital storefront and display any products or services they may have. There is no one-size-fits-all solution available for all business, so it’s important to know what sort of e-commerce platform best suits you.
What is Magento?
Magento is an e-commerce platform written in PHP (Hypertext Pre-Processor, or web development scripting language). Magento’s e-commerce platform is open-source, and is highly customizable, provides retailers with a number of ways to customise the look, content, and functionality of their online store. It also provides a shopping cart system which is similarly flexible.
Magento is one of the best e-commerce platforms on the market, and is easily scalable to fit the size of your business. Its scalability is also perfect for when you want to expand your business or online presence.
What are the main Magento features?
– Mobile commerce
– Intricate web design features
– Flexible and scalable
– Customisable coding with PHP
– Google Website Optimizer integration for A/B and multivariate testing
– Can have multiple websites
– Flexible pricing rules, with coupon integration and tiered pricing for quantity discounts, promotional pricing for catalogues allowing you to restrict prices to stores, categories or products
– Unlimited product browsing options such as a recently viewed and similar products feature
Why we use Magento
One of Magento’s greatest assets is this innate flexibility and intricacy. As well as being scalable, there are a number of plug ins and themes available, allowing the merchant to customise their website to suit their needs and make it easy for customers to navigate the ecomm website.
Magento lets you design a professional and highly-customisable – and therefore, unique – website, and this is a significant strength in the modern world. With most companies having some online retail presence it’s important to stand out, and this means having a website that’s both eye-catching and simple to navigate. The main pull of online shopping is that it’s fast and convenient. If your website is slow, difficult to navigate, or crashes, consumers will quickly go elsewhere.
Fortunately, Magento has all of this covered. It’s a powerful piece of software allowing for increasing both scale and scope. That’s why we recommend Magento as one ecommerce platform options to consider, as for many of our customers it will be and has proven to be an excellent option for building their ecommerce website.
We're here to keep Magento simple
Whilst Magento is extremely customizable and can be moulded to fit any of your business needs, it is slightly more complicated to navigate and use than a simpler platform such as Woocommerce. To get the most out of Magento, you are best to work with an ecommerce website provider such as ourselves, and with their developer, who will be able to assist you with some of the more complex coding and feature set up.
Whilst Magento is extremely customizable and can be moulded to fit any of your business needs, it is slightly more complicated to navigate and use than a simpler platform such as Woocommerce. To get the most out of Magento, you are best to work with an ecommerce website provider such as ourselves and with their developer who will be able to assist you with some of the more complex coding and feature set up.
That way you can get the look you want with this powerful platform, down to intricate detail, integrate Magento with other systems, or list tens of thousands of items; once your site is set up, we can show you how to update it as you need. With countless experience building and setting up a wide variety of Magento websites, we’ve got the know how to keep Magento and whole the ecommerce platform set up simple.