Marketing Automation & Workflows

Don’t fall behind the curve.

Marketing automation is one of our industry’s latest innovations, rapidly growing in popularity particularly where technology is concerned. In modern-day automation, we’re not just talking about scheduling your email marketing or social media content. It’s now possible to take your users through the entire buyer’s journey in an automated way.

At Bright Design we’re committed to spearheading the latest technological advances, particularly when it benefits our client-partners. We’ve equipped our teams with some of the leading software available to enable them to craft automated workflows and pipelines that reduce internal costs and increase ROI.

Marketing automation

Partners & Accreditations

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Our approach to Marketing Automation

Research

We get to know you and your business. By exploring your buyer personas and objectives we can determine key areas of opportunity, where marketing automation will serve your business best.

Plan

In the planning stage , depending on your bespoke configuration, we'll start to map out your automated workflows or pipelines aligned entirely with the buyer's journey, our user-centric approach.

Build

We'll work within your favoured CRM platform to build and execute your marketing automation, with ongoing testing you can be sure that your leads won't slip through the net.

Optimisation

Modern marketing is all about continual refinements and optimisation, we'll consistently review your results and data to make improvements based upon these findings.

Our Marketing Automation solution

At Bright Design we know that sending the right content to the right person at the right time can be a challenge, and for smaller businesses, this currently may not be possible. With effective platforms like HubSpot Marketing Automation, we can alleviate your internal pressures by automating activities that would normally take up a lot of time or resources.

Typically constructed of landing pages, chatflows, email marketing and many other lead nurturing programmes. We’ll generate a sophisticated process that encourages action when your user is ready, maximising your opportunity to convert your leads into loyal customers. Whilst seamlessly encouraging your users along their journey to purchase, marketing automation software also unveils a number of opportunities to optimise internal processes. Improving the efficiency of your sales, service, and marketing teams.

Whether you’re seeking simple marketing automation that sends personalised emails to leads at the right time or a more complex process made up of a number of unique steps, we’ll accommodate your needs. Learn more about the value of marketing automation today.

Let's talk about your future plans

Find out how we can support your business to generate consistent and sustainable growth. Whether you're looking to increase your traffic, produce high-quality leads or boost your conversions. Our experienced marketing strategists are ready and waiting to discuss your business needs and goals, let's start creating the building blocks for your bespoke marketing strategy today.

Recent success story

Kompan Featured Image

Kompan

40% increase in organic traffic

Having worked with this fantastic client over the last two years we have seen exponential growth for the business. KOMPAN UK informed us that after conducting one of our SEO projects the UK website was ranking no.1 for traffic, lead generation, and sales - this was out of 42 European websites! As a result of this fantastic work, KOMPAN UK made further investments into their SEO marketing. Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.

Read Case Study

Our clients say the nicest things

Bright Design are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Bright Design have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Bright Design from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis - Marketing Specialist | KOMPAN
We have used Bright Design for our SEO for the past year. We have found them to be efficient at what they do, at the end of the phone, email if there is a problem and they tell us what we need to know in layman's terms. We would recommend them. Martin – Piper Scaffolding
From the moment I was introduced to Luke at Bright Design, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Bright Design to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Bright Design, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
I’ve found Bright Design very easy to deal with, they have built me a website that i’m very happy with, and they seem eager to learn about your business so as they can maximise traffic to your site, which we are now starting to see the rewards of, I would definitely recommend! Paul – Base Concrete

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