Marketing Insights & Data

Revealing hidden opportunities to enhance your strategic planning.

No marketing strategy can be efficient or successful without a strong foundation of insights derived from research. A business’s ability to drive growth depends greatly on consumer data as well as the mastery to understand and decipher that data. Only from there, you can translate these marketing insights into effective action.

At Bright Design, both quantitative and qualitative research techniques come as second nature to us. Every strategy we develop for our clients are underpinned by this thorough research to drive maximum efficiency. We employ a wide range of market research methods that return both comprehensive and rational results helping to inspire and spark innovation within your business.

Insights

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Our approach to Marketing Research

Planning

We never enter a project blind. We'll construct a plan outlining our key techniques that will work harmoniously with your business plan, objectives and target demographics to ensure we match your expectations.

Discovery

In the discovery phase we'll begin using the industry's latest research techniques, exploring consumer, buyer and marketing insights. All of which will support your future decision-making.

Delivery

In the delivery stage we'll curate reports based upon our findings, condensing our data sources into a succinct and digestible report including further predictions and future opportunities.

Recommendations

After research is complete we'll compile a list of digital marketing recommendations that are completely bespoke to your business. Keeping in mind your goals and available resources.

Our Marketing Insights & Data solution

At Bright Design, we ultimately strive to help businesses grow. To do this effectively we believe that every digital marketing strategy should come from a strong foundation of data. Nothing will prepare your business for success better than data-driven analysis and with that, valuable insights.

Our team of marketing professionals are equipped with years of experience in insight and opportunity discovery. With expertise in the latest industry-leading technology and advanced marketing analytics. Our team compiles multiple streams of data into clear and comprehensible reports, cutting through to the information and insights that matter the most to you and your business.

Whether you’re looking to gain a better understanding of your target market, taking deeper dives into the user and customer journey or to better support your strategic decisions. Our research solutions are essential to succeed with insight-driven marketing.

Let's talk about your future plans

Find out how we can support your business to generate consistent and sustainable growth. Whether you're looking to increase your traffic, produce high-quality leads or boost your conversions. Our experienced marketing strategists are ready and waiting to discuss your business needs and goals, let's start creating the building blocks for your bespoke marketing strategy today.

Recent success story

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SpaceVac

6 No.1 spots secured 6 highly competitive keywords

Despite the unusual working climate we’ve all experienced in 2020 going into 2021 we’ve seen some great progress made throughout the first 6-months of this year. After the initial implementation of our solution we’ve continued to provide both recommendations and action numerous optimisations. In the last 6-months we’ve been able to double SpaceVac’s online visibility compared to the previous period. During that same period we secured a further 6 top spots for highly-competitive keywords including a Local Pack and Site Link in the SERPs. Some of these keywords were previously ranking as low as 73 at the start of 2021.

Read Case Study

Our clients say the nicest things

Bright Design are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Bright Design have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Bright Design from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis - Marketing Specialist | KOMPAN
We have used Bright Design for our SEO for the past year. We have found them to be efficient at what they do, at the end of the phone, email if there is a problem and they tell us what we need to know in layman's terms. We would recommend them. Martin – Piper Scaffolding
From the moment I was introduced to Luke at Bright Design, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Bright Design to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Bright Design, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
I’ve found Bright Design very easy to deal with, they have built me a website that i’m very happy with, and they seem eager to learn about your business so as they can maximise traffic to your site, which we are now starting to see the rewards of, I would definitely recommend! Paul – Base Concrete

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