Tuesday News Day – Weekly Industry News Round-Up 36

Curious to find out what’s happened in the world of digital but don’t want to spend ages trawling through the constant stream of Brexit and Kardashian news? Well you’ve come to the right place, we’ve compiled a round-up of all the latest SEO, social, digital marketing, and internet updates from the last week – take a look below.

Facebook staff alerted other Facebook staff about Facebook data fears

Yep you guessed it, the news about Facebook and Cambridge Analytica just keeps coming (The Neverending Story – Facebook edition).

Apparently this whole saga could have been avoided (or at least dealt with much sooner), if Facebook had just listened to their employees. US court papers have shown that Facebook staff highlighted their concerns three months sooner than first thought. They’ve found that even though Facebook claims that it only formerly discovered the issue (the improper distribution of information on 87 million people) in December 2015, it was actually brought up by a Facebook staff member three months prior, in September.

It sounds like this case isn’t going to be over anytime soon, all I can say is [tweet_dis]I’m glad I don’t work at Facebook right now[/tweet_dis].

Read more about this story here.

 

Facebook will never learn

Just when you thought you couldn’t take anymore, we have yet another Facebook story for you ([tweet_dis]bring back Myspace![/tweet_dis]). This time, they’ve been storing our passwords slightly carelessly. Millions of passwords were kept in a plaintext document that was accessible by up to 20,000 employees (and probably any hackers). They claim that they’ve now sorted this issue, so I guess we can all go back to putting our complete trust in them…

 

 

Bringing Bach back

Google turned the Google Doodle into a clever melody maker in remembrance of the composer Johann Sebastian Bach’s birthday. This was the first time Google has used artificial intelligence to motorise their Doodle. Don’t worry if you missed it, you can view this and other past Doodles here, or read more about the story here.

 

Google’s up to no good

In more news from Google, it turns out they’ve been using their powers for evil over good. The EU have charged them 1.4 billion euros (£1.28bn) after they found that they’d been using their AdSense promotion service to quash the competition by preventing them from appearing in search ads. [tweet_dis]Google is such a huge presence in the world, we can only wonder if that would be a different story had they not been using illegal practices[/tweet_dis]. Read more about the fine and what they were up to here.

 

LinkedIn lookalikes

Following Facebook’s lead, LinkedIn has improved its advertising services by adding lookalike audiences for advertisers. LinkedIn stated “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand”.

Confused? Basically, you can use information you already have about your current customers to find similar people on LinkedIn, and because they’re so similar, they’re likely to be the ideal audience for your advertising. This is a great strategy for increasing the ROI of your social advertising spend, as you’re not wasting money targeting people that are less likely to be interested in your services.

Click here to read more about this update.

 

Noone is safe in Pwn2Own 2019

Pwn2Own is an annual hacking competition, that aims to improve security systems. The event encourages expert hackers to access the ‘secure’ data and systems of various companies in exchange for huge prizes. If they’re hacked, a detailed report is provided to the company so that they can improve their systems. In the past few days, Safari, Edge, Firefox, and Tesla have all lost to the hackers. Read more about the hacks and prizes won here.

That’s it for the news this week, to make sure you never miss an update make sure you follow us on Twitter and Facebook to be notified of new editions. If you want to talk to us about our digital and social services, feel free to shoot us a message in the live chat on the right for an immediate response.

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