Tuesday News Day – Weekly Industry News Round-Up 37

If you’re not sure what’s happened in the past week because you can’t work out what news online and on social media is real and what’s an April Fools, you’ve come to the right place. We’ve separated the fact from the fiction to collate a quick round-up of everything that’s happened in the digital world in the past week.

The first day of April happened again

April Fools Day is something we’re all forced to take part in, whether we’re willing or not. This year once again we were subjected to a stream of pranks, mostly from businesses and brands. Since most social platforms moved from a chronological timeline to an algorithm-based one, it’s even easier to fall for these pranks as posts from that day and the days prior are all mixed together. Personally, viewing my Facebook feed by ‘top stories’ caused me to fall for my favourite pizza place claiming they were closing down (what sort of small business wants people to believe they’re no longer open??). If you want our advice on how your business should be posting on social media, feel free to get in touch.

Even if you’re not a fan of pranks, you have to appreciate some of the hilarious ideas and content shared from some of the world’s biggest companies, below are a few of our favourites:

Google Tulip

Google Tulip is a revolutionary technology that allows you to communicate with your favourite tulip via Google Home products. Who knew that their favourite topic of conversation is their desire for water and sunlight?

Read more about it in this Google blog post, we highly recommend watching the above video too (look out for the sweet old lady chatting to her tulip about her grandchildren).

McDonald’s Milkshake Sauce Pots

Every year, there are those April Fools that are devastating once you realise they’re not actually true, and this one courtesy of McDonald’s was definitely one of them for me. They claimed that they were releasing a sweet variation of their sauce pots for anyone who loves dipping their chips in their milkshakes. Thinking about this one still stings a little, so let’s move on.

 

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Introducing new Milkshake Sauce Pots! Available from 1st April.

A post shared by McDonald’s UK (@mcdonaldsuk) on

Tinder Height Verification

This one probably feels a bit personal for a number of Tinder users, they stated that they’d be introducing new measures to verify the height that users claim to be on their profile. If you’ve ever met up with someone on Tinder and noticed that they were a few inches shorter than they claimed, you’re probably slightly disappointed that this isn’t real – it’s a great lesson from Tinder both on not lying to get dates, and from the other side, maybe being a bit less shallow?

Build a Bae

In another dating based prank, Build-a-Bear announced that they would be branching out into their own dating app – ‘Build-a-Bae‘. I think most would agree that we’re definitely glad this one isn’t real.

In other news…

Mark Zuckerberg blames the government

Mark Zuckerberg claimed this week that it’s down to the government to control internet and social media content. He believes that it should be the government’s responsibility to introduce rules and regulations regarding the spread of harmful content that all platforms must adhere to.

Whilst it somewhat feels like Zuckerberg is trying to pass responsibility after dodging the issues that are ripe within Facebook for years, he also makes a good point. Maybe the only way we can stop the spread of truly harmful content is to introduce measures that are consistent across all platforms, but will leaving that to the government result in things being taken a step too far?

Social media politics

In more Facebook regulation news, they’ve introduced new labels for political ads in the EU. These will show who the advertiser is, how much they have paid, and who they’re targeting. This is a much-needed update to avoid the spread of misleading posts ahead of elections, especially those from advertisers outside of political parties. Read more here.

Google tests (slightly) new look

Everytime Google introduces a minor new visual update, there’s temporary uproar before we all quickly get used to it, and it looks like that may be happening again soon. They’re currently testing new icons within the interface, check it out in the image below and read more about their testing here.

That’s it for the news this week, to make sure you never miss an update make sure you follow us on Twitter and Facebook to be notified of new editions. If you want to talk to us about our digital and social services, feel free to give us a call on 01604 806020.

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