Recently I wrote about how to be creative and find unique wins when optimising On-Page SEO content. You can read the full blog post here on SEO Butler. But, today I’m going to summarise some of the key takeaways to keep in mind when optimising your site. Let’s get started, the first thing you need to establish is a checklist:
On-Page SEO Checklist
This is a basic checklist of what every quality webpage should feature.
- Entertaining and Informative Written Content
- Call to Action (CTA)
- Visual Content
- Clear Formatting
- Dynamic Colours
Think of this checklist as a broad content plan. Add your own unique creative ideas to these design elements. That is how you optimise your on-page content.
The Ultimate On-Page SEO Design Guide
Designing your website is a creative process that should be individual for you and your site. Plan what content you want to produce and what content has high-search traffic potential.
How do you do this?
Analyse your competitors’ content, use this as inspiration for ideas, and figure out what is working for them. The important things to look out for during your competitor analysis include keyword density, visual content, and external links. Use your competition as a case study on what types of on-page SEO content works.
The best design guide will give you a framework that can help you complete the SEO checklist in a unique way.
Essentially, your design guide is your action plan.
How to Create Great Written Content?
Well, what is good content?
How long is a piece of string?
To start writing engaging content you need to answer two questions:
- What niche are you operating in?
- What is your goal for your webpage?
Once you answer these questions you can start thinking about writing content for your webpage. But, it’s important to remember that good content should be honest, accurate, and genuine.
The aim of your webpage’s written content should be to achieve a goal. The goal’s you set should be based around your site user’s intent.
There is always going to be content your target audience wants to read. If you can create this content, you will increase the chance of generating a lead or sale on your website.
Your on-page SEO design guide should be based on providing the most crucial information to your site user as quickly as possible. There is one easy and simple way to do this:
Hierarchy of Information
Think about the first thing you want someone visiting your site to see. It should be information that gives you the best chance of generating a lead or sale.
The hierarchy of information works on the idea of filtering information down from most relevant to least important. Check out this diagram that demonstrates the concept using an inverted pyramid:
Use this structure to silo information in your webpage in an engaging way. A way that leads to you achieving your goals and growing as a business.
To find out more SEO secrets and how Bright Design can transform your business’s online presence, get in touch today. Give us a call on 01604 806020 or use our live chat to talk to one of our expert team today.