When we first began working with IRIS Removals (formerly ISIS Removals – more on this later) they had an incredible offline reputation for their removals services in Oxford, but when it came to their online representation they were being let down. Their website was basic, outdated and unresponsive so they were losing out on vital mobile traffic; their old website designs simply weren’t doing their excellent service justice:
In addition to their old website, they were hard to find in the search results and map pack, so were relying solely on their offline reputation to keep bringing in the work. But IRIS Removals had so much potential for serving the whole of Oxford and beyond – and that’s what we had the pleasure of unlocking for them. With a new, responsive website, a new logo and an SEO strategy we took them from nowhere to the top of the first page, and first position for their main keyword ‘removals Oxford’.
Rebranding from ISIS to IRIS
However, during this time, IRIS Removals was known as ISIS Removals – at the same time as another ISIS was becoming well-known worldwide for other, non-removals-related reasons – and with motives IRIS did not want to be associated with. At this point, IRIS decided that a rebrand was necessary, and so we have set about rebranding the company to their current name: IRIS Removals.
The rebrand began in July 2017 and in under a month we already had the new IRIS website ranking on the first page, and their Google listing back in the map pack. As the rebranding continues we expect to once again reach the top of page one, but for now, IRIS Removals are still battling it out for the competitive first place. Meanwhile, their excellent Google My Business listing ranking is continuing to get them traffic and leads, until our SEO strategy helps them regain their prime position in the organic search results.