LCS, a cleaning company based in Northampton, first came us to back in August looking for a new website that better suited their new logo design. Their old logo and website was outdated and struggling to convert users, which, from the screenshot below might be easier to understand. Their website wasn’t reflecting their professional brand and showing the excellent work they did in the area in the best light.
With the design of their new LCS logo, that put the focus on their core values and brought their branding back into the modern age, they needed a website to do the same.
So our Bright Design developers got to it, and worked tirelessly with the LCS team to create a design that not only looked good and demonstrate their brand appropriately, but that would also convert successfully in the way LCS needed. The site now has a simplified layout and navigation that drives customers through the sales funnel with the use of buttons and subtle messaging, accreditation logos drive trust and clear contact information and opening hours appearing above the fold help users find what they need instantly – all aspects which we have already seen improve the conversion rate of the website.
The site was set live early November where the SEO team have since taken over, now driving traffic to the website, so that it can be given the chance to convert visitors into customers. As LCS’s SEO campaign develops we look forward to seeing some excellent results for them as their rankings continue to climb and more and more visitors find the quality cleaning service they are looking for on their new website.
If you like the style of this site, or are interested in the other website designs we can offer you, do get in touch; our web design team provide bespoke solutions for every client and are always happy to answer any questions you might have.