Your Essential Guide to SEO

Category(s): SEO

What is SEO?

SEO or Search Engine Optimisation is the practice of expanding your business’s visibility by ranking higher for organic results in Search Engine Results Pages (SERPs). The higher your website sits in SERPs the higher the click-through rate will be, increasing the opportunity for conversions. Your ranking will determine where your website sits in SERPs for specific keywords or search queries. Whereas your visibility will be reflected by how many keywords your domain shows up for search results. SEO is a tactic used by marketers to build brand awareness and drives traffic to your site by providing solutions to your user’s problems.

Contents of the guide:

  • The Fundamentals of SEO
  • Why SEO is Important
  • How do Search Engines work?
  • The Three Elements of SEO
  • Ranking Factors: What really matters?
  • Keyword Research
  • Link-Building
  • Tracking and Measuring Success
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Why Your Business Needs SEO.

The large majority of online experiences begin with a search engine. In today’s overcrowded marketplaces, brands and businesses are constantly competing to win-over prospects and generate a steady stream of customers. SEO is not only crucial to increasing website traffic, but good SEO practices also involve creating good user experiences across all smart devices.

Optimising your website for search should be one of your key marketing tactics and when set up correctly, grows stronger over time. With this guide, you’ll learn how to successfully rank for your desired keywords, attracting a sustainable flow of high-quality traffic, leads and customers to your site.

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