SEO or PPC? What’s Best for my Start-Up Business?
Running a start-up business can be an extremely stressful and overwhelming process for most, so ensuring you have the perfect mix of digital marketing tactics is crucial. One thing that all small startup businesses strive to meet their budget needs whilst getting the best ROI (Return on Investment).
You may have heard or seen the chatter on the importance of SEO and PPC, but you may be left wondering which one would be best for you, a small startup business. Well, the simple answer is, both. Let’s delve into the advantages and differences of SEO and PPC for startup businesses.
Everything You Need to Know About SEO
Search engine optimisation, or more commonly referred to as SEO, can help your business to thrive and grow through a very competitive industry. Search engines deal with hundreds of millions of searches per day, helping the users to find an answer to their questions and queries. If you have an online store, a website, or even a blog, SEO can help your business take that next step of success and improve those already rocking sales and online visitors.
Did you know… that a whopping 60% of online users are more likely to click on one of the top three search suggestions on the SERP (Search Engine Results Page). SEO is more than just improving your search engine rankings, a good SEO service will aim to improve the user’s experience on your website too.
Benefits of Implementing SEO Strategies to Your Website
There are many benefits to implementing SEO strategies on your website, this includes; improved conversion rates, increased online visibility, connect with potential clients, builds credibility, and brings you results. Let’s take a closer look at the benefits of SEO for small startup businesses.
Improved Conversion Rates
The loading speed of your website is key to the conversion rates of your business. The average loading speed for a mobile landing page is 22 seconds. However, in a recent study, it was discovered that 53% of people will leave a landing page if it takes longer than 3 seconds to load. Responsive websites with easy-to-use navigation are key to holding onto users for a longer period of time. Therefore, increasing the chances of the readers becoming customers, increasing your overall conversion rates not just in the short-term but long-term.
Brings You Results
Forget short-term results, SEO will bring you long-term benefits and results. By building your online presence and optimise your practices on your website, you can continue to rank your website in the long run.
Increased Online Visibility
Brand recognition – the key to client conversion. When your website is appearing frequently in those top spots of the search engine results pages, people will start to become more familiar with your business and what you may sell, produce or do. Did you know… 89% of customers begin their buying process with a search. By ensuring your business is in those top three spots and in front of your ideal audience, you’re able to reach the necessary people to help your business grow and thrive through a competitive market.
When your business appears in those top spots of the SERP, your business will appear to be more credible and established when compared to other results. This means that you’re more likely to get those results and enquiries you’ve been looking for.
Why Should I Consider PPC for my Small Business?
A recent study showed that 45% of small businesses invest in pay-per-click advertising, or more commonly referred to as PPC. Here is why you, as a small startup business, should consider investing in pay-per-click.
PPC advertising is a cost-effective way to drive traffic to your website. You essentially, pay for an AD in the search engine results and when the AD is clicked on you will pay. As the name suggests, you pay per click. PPC allows your business to reach new audiences and engage with your target audience with ease.
Reach Your Target Audience
PPC networks allow your business to access an excessive amount of targeting factors, for example, location, demographics, keyword usage, and the time of day. Pay-per-click is a targeted and effective way to reach your target audience.
Boost Brand Awareness
Whilst search engine optimisation can take months or even years to fully provide your business with all benefits, PPC provides almost instant visibility to your targeted audience.
One fear that many first time PPC users have is whether the user will be able to recognise the ad. In recent years, a study showed that 36-50% of consumers fail to differentiate between organic content and paid ads. This helps to boost your brand awareness and enhance your authority within the industry. If the users were to identify that it was a paid ad, you are still billboarding your business. This means you will be able to reach a wider audience and increase your exposure.
High Return on Investment
Pay-per-click offers a high ROI, which is great for those smaller startup businesses. To ensure you get the most out of your PPC, you must do the correct research. This involves identifying which search terms will generate the most profit for your business. The price of a keyword or term varies from industry to industry. The more popular the keyword the higher price per click you will be paying. The average price per click on the Google search network in 2018 was $2.69.
Run with Ease
The low cost and quick results of PPC lets you take an iterative approach. If you wanted to, you could run a PPC campaign for a few weeks, testing the waters and referring back to tools like Google Analytics and Google Adwords which provide you with a detailed report. They will identify what’s working well and what needs improvement, to help you make the most of your PPC.
Need some help running your PPC campaign? Yes? Well, give us a call on 01604 806020 or pop us an email at firstname.lastname@example.org and we can help your business grow and thrive through a PPC campaign today.
The marketing funnel, a tool used by all businesses to ensure they market correctly and efficiently. In the last stages of the marketing funnel, leads aren’t just looking for resources, they’re looking for results. To boost your conversion rates, we recommend using words like, “buy”, “get now”, and “purchase” to your product keywords. For optimal results, link your ads directly to the products you may be selling, this reduces the steps users make take, leaving less time for them to choose somewhere else.
Get in Touch
If you would like to find out more about how we can help your business thrive in such a competitive market get in touch or pick the phone up and give us a call on 01604 806020. If you wish for an instant reply just message us over on our live chat tab, and one of our friendly team members will be able to assist you with any questions or queries. We cannot wait to hear from you. We build campaigns & help you grow your online presence.
Hey! I’m a Digital Marketing Apprentice and a proud member of Bright Designs SEO team. I’m currently working my socks off to gain both, my Digital Marketing Qualification and experience within the industry. If I'm not in the office, I'll most likely be hanging out with friends or watching some sort of TV series.