SEO Services: Why You Should Avoid Cheap Packages
SEO is arguably one of the most important factors for a successful marketing campaign. That is part of the reason why you should try to avoid SEO services which may just be cheap and accessible, as these will most definitely not serve as a great long-term investment and may possess other negatives which we will be discussing throughout this blog post.
No Shortcuts to SEO
There are many marketing agencies and individuals who are able to obtain some clients on the basis of many obscene claims, such as being able to rank them extremely quickly or provide an unreasonable amount of traffic.
The truth is of course that they will be unable to deliver on such bold claims and this may leave you no better off then you were in the first instance. In fact, in some instances, if you have gone with a cheap or un-renowned marketing company/individual, your campaign could even be affected negatively through things such as Google penalties etc.
It is important to remember that SEO is a long-term process that entails bespoke strategies depending on which niche you are in, your current situation, if you have a new site or an old one that needs redesigning etc. Evidently, there are numerous factors that come into play, and therefore this is what makes it difficult in pinpointing as to when you may reach a certain ranking.
When going with a cheap or possibly un-renowned agency/individual, you will most likely end up spending more in the long term. This could be due to many reasons which I will be covering below.
Fixing any new issues
When choosing to go with a cheaper alternative for your SEO services, the agency or individual may either have a lack of knowledge or incorrect processes that could lead to an array of new issues such as a Google penalty. Of course, in order to get this issue resolved (and possibly many others) you will have to refer to a more renowned and more appropriately priced agency.
Not only will you have an increased cost from the loss of money you spent on the initial/cheaper agency, but you would have had a lack of ROI (return on investment) stemming from a range of factors.
Lack of Leads
Those responsible for your marketing campaign may have either spent little to no time on your campaign or had little knowledge on what needs to be carried out, leading to a lack of leads or conversions for your business. Marketing in a lot of cases should be seen as an investment which should in the future provide you with a decent amount of ROI.
Not only does this allow you to gain more profit and have a successful business model, but it also means that you are able to re-evaluate your budget on SEO and potentially increase it, in effort to gain more results.
Set Prices & Strategies
When going for a cheaper option, it is likely that you will find set prices for their campaigns. This should definitely come as a concern, as most experienced marketers or individuals in the SEO industry know that each business/client will require a bespoke package, and therefore bespoke pricing.
The budget and strategy of your marketing campaign are reliant on many factors. For instance, just the niche your company is currently in and the competitiveness of the terms you may be wishing to rank for can impact your price and strategy heavily. Another example is the amount of money you are willing to spend (budget), and your current situation, in regards to your website and any previous marketing you may have had.
A cheaper marketing company may not understand these factors and will, therefore, provide you with a standardised solution. This, of course, will not conclude in any great results and will result in further costs for yourself.
Reputable marketing agencies, however, understand these factors and will, therefore, look to try and get a better understanding of your business and situation before giving a quote. This type of attitude towards marketing will heavily impact your success and will benefit you moving forward.
When looking for SEO services, it is important that you find a company that doesn’t just provide a fixed quotation or cheap service. You should see SEO (and marketing in general) as an investment, that if done right can result in great success for your business.
If you are unsure how much you may need to spend, or are looking for a reputable marketing agency, Bright Design can provide you with a quotation bespoke to your business, and offer many services ranging from web design to SEO. To contact us, visit our contact page or call us on 01604 806020 today.