Business digital interactions influence retail sales to the tune of £1.7 trillion. Just let that sink in for a second.
This figure was from 2015 and no doubt it has increased by now, with more and more people turning to the internet for help with their purchases.
So are you visible enough?
Do people engage with your business?
Is your online presence providing a better interaction with customers than your competition?
Alongside SEO, Social media is fast becoming a major contributor to the success of businesses within today’s industry. Social media websites such as Facebook & Twitter allow you to connect with potential customers and help to spread the awareness of your brand or business to a much wider audience than you would initially anticipate.
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin
What can social media do for my business?
The importance of social media for your business, and the mediums that will give you the best return on investment entriely depend on your business and industry, which is why we work with you to create an approach that gives works best for you.
Social media is great for increasing your company audience, and exposing you to potential clients or customers. However it is also helps hugely when building a reputation among your industry, offering extra chances to promote the services or products you have to offer.
When buying from a shop online, customers or clients often tend to research and consider the reputation of a company before making their purchase. The reputation you build up on social media can also help your brand image due to simple psychology.
The Mere-Exposure Effect and brand exposure
This effect, also referred to as the familiarity principle, is a proven psychological phenomenon where people develop a preference to something they have been exposed to a lot, simply because they have become familiar with it. Taking advantage of our natural instincts to trust the familiar, exposing your brand using social media can be a powerful tool, not only to direct traffic, but to build up your familiarity with customers and work your way into their subconscious! Pretty cool, right?
The real point of this once again comes down to exposure of your brand, and gaining the trust of your customers, making social media a huge contributor to the success of your company online. However, this is only part of the social story.
Using social media for marketing
Social media forms such as LinkedIn and Twitter can be a great tool for connecting with both customers and other influencers in your field in a professional manner, promoting products and discussing good practise. This can once again help raise your online profile, which can help increase your organic rankings and demonstrate you as an authority within your industry.
Facebook and other more informal social media sites can be an excellent tool for digital marketing and engaging with your customers in new and innovative ways. Social advertising, which is extremely effective through being better targeted at the right users as technology and user tracking improves, works even better in tandem with a strong social profile since this can help you grow your audience into a powerful following, giving more value to your brand and the content you post.
Once you have built a good base of followers (potential customers) on your social media account, this can be used to your advantage when offering new products, discounts and social campaigns. Social media also allows you to repurpose your marketing content and off-line campaigns to get the most out of your effort.
This doesn’t mean that social media should only be used if you want to promote or offer special deals on your products or services, since social media can also be used to simply promote the products or services you already offer. However constantly posting content that simply tries to sell to your visitors doesn’t tend to be as effective as running innovative campaigns that engage your readership.
Social Media for Business to Business
B2B social media strategy is slightly different to B2C, since the way you engage with your customers depends on the fact that you are targeting a professional audience. With Business to Business, the key is leveraging your brand and building up a reputation as an authority within your niche, as well as expanding your online footprint to boost your search engine rankings.
These two techniques respectively involve engaging content creation that offers substance and value to your industry and increasing your online popularity, to demonstrate to the search engines that you are who you say you are, that you are popular and that they therefore should be showing you high up in the search engine results pages (SERPs).
We work with you to make use of these social media influencing techniques depending on your industry and what will give you the best ROI, and continually refine our social strategy based on which methods are the most successful.
Social communication with customers
For many companies, social media is fast becoming a main communication route for clients. For customers, social platforms offer an extra way of engaging with your business, and social media can be used to help generate long-standing customer loyalty. You can also tap into existing customer loyalty, with review features on Facebook, recommendations on LinkedIn, and constant opportunity for group members, connections and followers to share and promote your posts.
Offering social within your other points of contact can also be another helpful communication alternative for your clients, and can improve the perception of your brand simply by offering it as an option. Social media also allows customers to post publicly about your company, to promote you directly, or private message you to discuss what you have to offer them.
Social media management
Social media management for businesses is key when it comes to managing the comments you receive on your social media pages.
Often customers who have negative feedback like to use social media, so responding to these comments in a positive and timely fashion can turn a bad situation into a chance to convert the commenter into a promoter, and show that you can deal with issues effectively.
At Bright Design, we are a firm believer that every problem is just an opportunity is disguise. So when negative comments arise we work with you to get the best outcome possible, which always come back to boost the value of your brand.
Managing social media accounts can be a time-consuming task, and that’s why Bright Design are dedicated to maintaining your brand engagement and available to dedicate the time, love and effort a good social media strategy requires.