SEO Tricks or SEO Treats?
Howl you doin’? Halloween is just around the corner! And to celebrate the spooky season we have decided to revamp last year’s SEO Tricks or SEO Treats blog, so you can be updated with all the latest SEO spooky secrets. While trick or treating may have been cancelled this year, we are still handing out the goodies. But instead of candy and chocolate, it’s virtual SEO tricks and treats that will benefit your business!
Nothing is more important than a healthy website. Trying to rank a website with poor health is incredibly difficult.
Your website is your “home base”; where you send customers or your target audience to find out more about what you offer and how you can help them. It’s not going to leave a good impression if the page takes minutes to load and isn’t working as it should. To ensure your website is working, we recommend conducting regular audits, to unwrap any issues, so you can improve your website health.
Page speed is an important factor in website performance, the longer the site takes to load, the higher the bounce rate. The optimal page speed is 3 seconds and below. There are many free tools out there to measure your page speed and provide you with some tips on how to improve it. One of my personal favourites is Google’s tool PageSpeed Insights. It provides a score for both the desktop and mobile sites.
Halloween may land on a weekend this year but that’s no reason to sit back and relax! Digital Marketing is an ever-evolving industry, with constant updates & new tricks. It’s the perfect time to catch up on all the latest SEO & Digital Marketing news.
While you may not be handing out Halloween treats and chocolates this year, why not make the most of this time to kick back, relax, catch up on all the latest news and ensure those Halloween treats don’t go to waste! At the end of the day, knowledge is power, use all the resources you can to build your understanding around SEO.
Don’t know where to start? No worries, keep calm, and carry a wand. Here are just a handful of our personal favourite blogs, you can thank us later!
Goooooooooooo-gle My Business
If you’ve got it, haunt it! Make it easier for your target audience to find your business using Google My Business, commonly referred to as your GMB in the wonderful world of Digital Marketing.
For those ghouls who may not know what Google My Business is, it’s a digital representation of your business, think of it as a newspaper ad on the side of a Google SERP (search engine results page).
It contains all the necessary information that your customers will need, this includes phone number, email address, business address, reviews, google map, images of the business, and a shortcut to your website.
I would definitely recommend spending a good chunk of time setting up your GMB correctly. Use high-quality images and include all necessary information to help potential customers find their way to your website.
Blog, blogs, blogs! If you read our blogs regularly you are probably aware of how important content is to your SEO strategy. By ensuring your blogs are fully optimised you can be sure to reap the benefits of regular publishing and fresh content.
It’s key to remember when producing content that you’re writing for your readers, not the search engine. Search engines don’t buy your products or services, people do. Produce engaging content and something that people want to read, ask rhetorical questions, or make a few jokes. It’s all up to you, it’s your brand!
We have an entire blog on optimising your blogs, so why not head over there to find out more!
Give em’ pumpkin to talk about. Online reviews are a great, authentic way for your customers to talk about experiences with your company, products, or services! They help to increase sales, boost SEO rankings, and provide your consumers with a voice. Allowing other potential customers to read up on previous experiences, which (if good) help to pull in more sales. Good reviews = trust.
However, bad reviews could haunt your business. It’s key that if your business receives a bad review you reply in a polite and caring way. This shows other potential customers you can deal well with problems. If you would like to find out more about how to deal with bad reviews, head over to one of my older blogs about online reviews and their impact on businesses.
Trick or Treat yo’ self to some SEO!
Alternatively, you could always hire the professionals, aka Bright Design! We help businesses of all sizes to climb those Google search results pages and increase their organic traffic.
If you would like to find out more about how we can help your business reach new levels, get in touch today on 01604 806020, or for immediate response use our talk chat. We hope you have a spooktacular Halloween!