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Tag: Ab Testing

The Importance of A/B Testing

A/B testing is a research method that allows you to compare two variations of an item or element to see which is more effective to implement. The methodology involves supplying target audiences with two variants at random. For example, two different versions of a webpage, page elements, or email marketing. Showing two variations to different […]

What is A/B testing and how can it help increase your conversion rate?

Business owners with an online presence often use A/B testing to definitively figure out the most effective method for online endorsement and marketing strategies for their business. A/B testing can be used to test almost everything from website design and online adverts to sales and marketing emails. 1. Example of A/B testing on a website […]