Archive for

Tag: Content

8 Inbound Marketing Ideas to Spark Your Inspiration

Costly outbound marketing is out, inbound marketing is in, and it’s here to stay. With inbound, you’re looking to attract prospects to your business organically by leveraging a variety of different tactics and techniques. However, with so many pathways to go down, you may feel overwhelmed with the vast number of options for your business.  […]

Creating the Right Content For Your Inbound Marketing Strategy

Many businesses and marketers believe they’re doing content marketing successfully, but is it securing conversions? While you may be publishing regular blogs, if the content isn’t relevant to your business and valuable to your potential customers, it will hinder, not help your marketing efforts. And without the right content creation, you can’t implement an effective […]

Social Media Marketing For B2B Businesses

If you’re a marketer for a B2B business who believes social media marketing doesn’t deserve a spot within your overall marketing strategy, you’re wrong! Social media is here to stay and it’s continuing to grow year after year. A study conducted by the B2B social giant, Linkedin discovered that 75% of C-level and VP-level buyers […]

Inbound Marketing For IT Businesses

You may have heard of the term inbound marketing but you may not be familiar with the benefits it can bring to your tech or IT business. According to a recent study, 74% of marketers worldwide are using inbound marketing as their primary approach. Why you may be asking yourself? 89% of modern-day consumers start […]

What Is A Content Hierarchy?

Content hierarchy is the process of arranging your web page’s content to emphasise the most important information. The basic maxim of a content hierarchy is to put the crucial information at the top and the least important information at the bottom of the page. To ensure your content is communicated effectively you need your design […]

Optimising Your Blog Content For SEO

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they should work in tandem together to achieve the best results. However, optimising content for SEO is often viewed as complicated and not worth the hassle. This is why many marketers often see SEO and content […]

The Must-Have Inbound Marketing Tactics

Inbound Marketing is a marketing methodology fundamentally based on attracting customers through valuable and insightful content. Split into three stages: attract, engage, and delight, all of which are designed to work in tandem with the buyer’s journey. As well as providing helpful and engaging content to visitors, inbound is also centred around creating good user […]

9 Easy Steps to Effectively Manage Your Social Media

Now more than ever, social media marketing plays a crucial role in gaining recognition and visibility from a business’s target market. A recent study suggests that over 53% of the global population are engaging with at least one social platform, opening up a pool of fresh prospects for businesses to target. Many businesses claim to […]

Content Marketing Fundamentals

Content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing efforts. 2020 saw 70% of marketers actively invest in content marketing. Implementing the right content marketing strategy improves brand awareness, secures sales, and increases revenue long-term. Existing customers and potential leads both want to view […]

To Gate or Un-Gate Your Content

To gate or not to gate, the wise words of Shakespeare if he had ventured into digital marketing. Gated content is undeniably a highly effective marketing tool that encourages prospects to take the next step in their buyer’s journey and become leads. A study found that up to 80% of B2B marketing assets are now […]

What You Need to Include in an eBook

eBooks can serve as a highly valuable asset for your business, particularly where your content marketing strategy is concerned. Lots of elements go into producing a large piece of content like an eBook though and many forget the key features that they should include so that it can generate optimal results for your business. What […]

What is Meme Marketing?

Meme marketing is a type of viral marketing which aims to use memes to achieve a business’s marketing goals. These objectives could be to increase traffic to a website or provide funny insights to an existing customer base, for example. Memes are everywhere on the internet. Trends pop up every second of every day and […]