Archive for

Tag: Conversion Rate

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]