Archive for

Tag: Digital Marketing

What Is A Content Hierarchy?

Content hierarchy is the process of arranging your web page’s content to emphasise the most important information. The basic maxim of a content hierarchy is to put the crucial information at the top and the least important information at the bottom of the page. To ensure your content is communicated effectively you need your design […]

What Is SEO & Why Is It Important?

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that SEO is a must-have in your marketing toolbelt. Many businesses put SEO aside through a lack of understanding of the practice and how it can really support business growth. Gaining even just a basic understanding […]

To Gate or Un-Gate Your Content

To gate or not to gate, the wise words of Shakespeare if he had ventured into digital marketing. Gated content is undeniably a highly effective marketing tool that encourages prospects to take the next step in their buyer’s journey and become leads. A study found that up to 80% of B2B marketing assets are now […]

8 Common Digital Marketing Problems & The Best Solutions

Generating high-quality traffic, creating on-site content that turns prospects into leads, and converting those leads into sales are all examples of goals marketers are expected to achieve. If you’re working to improve digital results for your business, here are some of the most common challenges a digital marketer may face with actionable suggestions on how […]

From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot’s “Pipeline Generation Bootcamp” for 8 weeks at the start of the year – I won’t lie, I was concerned initially that I wouldn’t be able to commit the time needed […]

The Facts and Stats – Why Choose An Inbound Marketing Strategy

The inbound methodology focuses on attracting customers to your website through content creation, social media, SEO, and many other marketing techniques. It has three core principles: – Attract – Appeal to the right people with valuable content. – Engage – Publish insights that align with your target prospects’ pain points. – Delight – Empower your […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

Google’s December 2020 Core Update

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces a core algorithm update. The impacts on search engine optimisation (SEO) can be massive, not only for individual sites but entire niches and industries. What Happened With The Update? Google announced a core algorithm update […]

The Best Marketing Campaigns of 2020

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this ceaseless adaptation, there have been unique and incredible marketing campaigns. To share some marketing inspiration for your next campaign ideas brainstorming session, we’ve put together three of our favourite campaigns of 2020. I Saw It […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

The Definitive 6-Step Digital Copywriting Checklist

Content is king in the digital copywriting and SEO world. And copywriting is the skill that will deliver you great content. With the right content marketing, you can rank higher on SERPs, increase leads, and maximise your ROIs and profits.

Digital Marketing vs Content Marketing

What comes to mind first when you think about which marketing strategy would work best for your business? Well, did you know that using content to build your business is just as important as using digital marketing strategies? But… do you really know the difference between content marketing and digital marketing? Both are often intermingled […]