Archive for

Tag: Inbound Marketing

Growing Your eCommerce Business with Inbound Marketing

As a predominantly digital brand, you’ll be aware of the evolution of consumer behaviour which has resulted in savvier shoppers, longer purchasing paths and a growing hesitancy to trust new brands. Add in the volatility of many consumer markets, with newfound brands potentially entering your space, it’s becoming progressively more difficult to get the attention […]

8 Inbound Marketing Ideas to Spark Your Inspiration

Costly outbound marketing is out, inbound marketing is in, and it’s here to stay. With inbound, you’re looking to attract prospects to your business organically by leveraging a variety of different tactics and techniques. However, with so many pathways to go down, you may feel overwhelmed with the vast number of options for your business.  […]

Creating the Right Content For Your Inbound Marketing Strategy

Many businesses and marketers believe they’re doing content marketing successfully, but is it securing conversions? While you may be publishing regular blogs, if the content isn’t relevant to your business and valuable to your potential customers, it will hinder, not help your marketing efforts. And without the right content creation, you can’t implement an effective […]

Social Media Marketing For B2B Businesses

If you’re a marketer for a B2B business who believes social media marketing doesn’t deserve a spot within your overall marketing strategy, you’re wrong! Social media is here to stay and it’s continuing to grow year after year. A study conducted by the B2B social giant, Linkedin discovered that 75% of C-level and VP-level buyers […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

Inbound Marketing For IT Businesses

You may have heard of the term inbound marketing but you may not be familiar with the benefits it can bring to your tech or IT business. According to a recent study, 74% of marketers worldwide are using inbound marketing as their primary approach. Why you may be asking yourself? 89% of modern-day consumers start […]

Launching Your Inbound Marketing Strategy

If you’ve found this blog, you’ve probably already got a good idea of what an inbound marketing strategy is. If you haven’t, inbound marketing is a marketing methodology based upon growing your business through creating and nurturing relationships with your customers.  Inbound strategies commonly formulate around providing pieces of valuable and engaging content for your […]

The Cost of Inbound Marketing

A simple question with a not-so-simple answer. Inbound Marketing costs vary just as digital marketing strategy costs do. Inbound marketing as a full digital solution can be perceived as being on the expensive side, but marketers have to bear in mind that inbound strategies involve a number of unique tactics which all bring their own hosts of […]

Applying the Buyer’s Journey to Inbound Marketing

The Buyer’s Journey is increasingly becoming more complex, buyers want to be more informed than ever before. Today consumers rarely make impulsive purchasing decisions, they like to conduct research, explore different options and businesses to find the right one for them. Whilst this isn’t necessarily a bad thing, it can make our jobs as marketers […]

The Must-Have Inbound Marketing Tactics

Inbound Marketing is a marketing methodology fundamentally based on attracting customers through valuable and insightful content. Split into three stages: attract, engage, and delight, all of which are designed to work in tandem with the buyer’s journey. As well as providing helpful and engaging content to visitors, inbound is also centred around creating good user […]

Content Marketing Fundamentals

Content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing efforts. 2020 saw 70% of marketers actively invest in content marketing. Implementing the right content marketing strategy improves brand awareness, secures sales, and increases revenue long-term. Existing customers and potential leads both want to view […]

8 Common Digital Marketing Problems & The Best Solutions

Generating high-quality traffic, creating on-site content that turns prospects into leads, and converting those leads into sales are all examples of goals marketers are expected to achieve. If you’re working to improve digital results for your business, here are some of the most common challenges a digital marketer may face with actionable suggestions on how […]