Archive for

Tag: Lead Generation

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]

8 Common Digital Marketing Problems & The Best Solutions

Generating high-quality traffic, creating on-site content that turns prospects into leads, and converting those leads into sales are all examples of goals marketers are expected to achieve. If you’re working to improve digital results for your business, here are some of the most common challenges a digital marketer may face with actionable suggestions on how […]

From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot’s “Pipeline Generation Bootcamp” for 8 weeks at the start of the year – I won’t lie, I was concerned initially that I wouldn’t be able to commit the time needed […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]