Archive for

Tag: Marketing

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

Launching Your Inbound Marketing Strategy

If you’ve found this blog, you’ve probably already got a good idea of what an inbound marketing strategy is. If you haven’t, inbound marketing is a marketing methodology based upon growing your business through creating and nurturing relationships with your customers.  Inbound strategies commonly formulate around providing pieces of valuable and engaging content for your […]

What Is Newsjacking?

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is the optimal way to do this. Look for opportunities to write a blog post, create social media posts, and generate press coverage to attract relevant, qualified leads that turn into sales.  One of the most […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

The Best Marketing Campaigns of 2020

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this ceaseless adaptation, there have been unique and incredible marketing campaigns. To share some marketing inspiration for your next campaign ideas brainstorming session, we’ve put together three of our favourite campaigns of 2020. I Saw It […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

How To Make the Most of Your Social Media

Is your business making the most of social media? Are your social channels benefitting your business? One thing that is often overlooked is social media and how great it can be for businesses. Like most businesses, you may already have Pinterest, LinkedIn, Instagram, Facebook, Twitter or even TikTok accounts. Nevertheless, to really make the most […]

Why It’s Important To Manage Your Online Reviews

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with your business and service/product, good or bad. This then helps other potential customers gather an understanding before their purchase. It’s crucial that as a business, you monitor and manage your online reviews – it’s the […]

Do you need HubSpot? A salesperson’s review

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it was a time when the England national football team was still going out in major tournaments on penalties), I had to use a variety of methods to keep notes on my accounts or prospects. It […]

25 Awesome Benefits of Social Media for Business

Social media is a great tool for a number of businesses but you may be sat there wondering how on earth it can work for you and your company. In certain niches, it may be difficult to see how social media can be of any use, but with the vast and varied benefits of social […]