Archive for

Tag: Sales

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot’s “Pipeline Generation Bootcamp” for 8 weeks at the start of the year – I won’t lie, I was concerned initially that I wouldn’t be able to commit the time needed […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

Why It’s Important To Manage Your Online Reviews

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with your business and service/product, good or bad. This then helps other potential customers gather an understanding before their purchase. It’s crucial that as a business, you monitor and manage your online reviews – it’s the […]

Do you need HubSpot? A salesperson’s review

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it was a time when the England national football team was still going out in major tournaments on penalties), I had to use a variety of methods to keep notes on my accounts or prospects. It […]