Archive for

Tag: SEO

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]

SEO vs SEM Which One is Best For Your Marketing Strategy?

What Is SEO? Search engine optimisation (SEO) is the process of optimising your website to improve where web pages rank on search engine result pages (SERPs). The practise encompasses many forms including technical SEO, off-page SEO, and on-page SEO. Incorporating each approach into your digital marketing strategy is essential to achieve your marketing goals. In […]

Optimising Your Blog Content For SEO

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they should work in tandem together to achieve the best results. However, optimising content for SEO is often viewed as complicated and not worth the hassle. This is why many marketers often see SEO and content […]

What Is SEO & Why Is It Important?

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that SEO is a must-have in your marketing toolbelt. Many businesses put SEO aside through a lack of understanding of the practice and how it can really support business growth. Gaining even just a basic understanding […]

Blogging and SEO – The Perfect Partnership

Blogging and SEO are both undoubtedly tactics that you should have firmly embedded within your wider marketing strategy. However, you may be wondering how the two can work together to generate great results and ultimately grow your business. What is a Blog? This may sound like a silly question when you take into account that […]

Inbound vs Outbound Marketing

Many marketers are now switching out their marketing strategies, from traditional outbound tactics to the more efficient inbound marketing. You may still be unsure which is the better path to go down, so we’ve done the hard work for you. Let’s take a look at the details of each strategy as well as some comparisons […]

Google’s December 2020 Core Update

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces a core algorithm update. The impacts on search engine optimisation (SEO) can be massive, not only for individual sites but entire niches and industries. What Happened With The Update? Google announced a core algorithm update […]

The Best Marketing Campaigns of 2020

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this ceaseless adaptation, there have been unique and incredible marketing campaigns. To share some marketing inspiration for your next campaign ideas brainstorming session, we’ve put together three of our favourite campaigns of 2020. I Saw It […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

How to Repurpose Old Content To Boost Rankings

Repurposing old content is an essential SEO tactic. It helps to make your content more valuable and relevant to today’s climate. Repurposing content also keeps your evergreen content fresh and furthers its reach. 

The Most Creative On-Page SEO Design Guide

Recently I wrote about how to be creative and find unique wins when optimising On-Page SEO content. You can read the full blog post here on SEO Butler. But, today I’m going to summarise some of the key takeaways to keep in mind when optimising your site. Let’s get started, the first thing you need […]