Archive for

Tag: Social Media

Social Media Marketing For B2B Businesses

If you’re a marketer for a B2B business who believes social media marketing doesn’t deserve a spot within your overall marketing strategy, you’re wrong! Social media is here to stay and it’s continuing to grow year after year. A study conducted by the B2B social giant, Linkedin discovered that 75% of C-level and VP-level buyers […]

9 Easy Steps to Effectively Manage Your Social Media

Now more than ever, social media marketing plays a crucial role in gaining recognition and visibility from a business’s target market. A recent study suggests that over 53% of the global population are engaging with at least one social platform, opening up a pool of fresh prospects for businesses to target. Many businesses claim to […]

What is Meme Marketing?

Meme marketing is a type of viral marketing which aims to use memes to achieve a business’s marketing goals. These objectives could be to increase traffic to a website or provide funny insights to an existing customer base, for example. Memes are everywhere on the internet. Trends pop up every second of every day and […]

Inbound vs Outbound Marketing

Many marketers are now switching out their marketing strategies, from traditional outbound tactics to the more efficient inbound marketing. You may still be unsure which is the better path to go down, so we’ve done the hard work for you. Let’s take a look at the details of each strategy as well as some comparisons […]

What Is Newsjacking?

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is the optimal way to do this. Look for opportunities to write a blog post, create social media posts, and generate press coverage to attract relevant, qualified leads that turn into sales.  One of the most […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

The Best Marketing Campaigns of 2020

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this ceaseless adaptation, there have been unique and incredible marketing campaigns. To share some marketing inspiration for your next campaign ideas brainstorming session, we’ve put together three of our favourite campaigns of 2020. I Saw It […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

How To Make the Most of Your Social Media

Is your business making the most of social media? Are your social channels benefitting your business? One thing that is often overlooked is social media and how great it can be for businesses. Like most businesses, you may already have Pinterest, LinkedIn, Instagram, Facebook, Twitter or even TikTok accounts. Nevertheless, to really make the most […]

25 Awesome Benefits of Social Media for Business

Social media is a great tool for a number of businesses but you may be sat there wondering how on earth it can work for you and your company. In certain niches, it may be difficult to see how social media can be of any use, but with the vast and varied benefits of social […]