Top 5 Reasons to Outsource SEO
SEO is a vital component that all online business should have, but do you really have the full resources, time and correct workforce to undertake this task effectively enough to support your business?
If you are a business owner, or simply have a handful of employees that currently have some responsibility towards your marketing, you may be wondering whether it is time to outsource SEO. This can be prompted by many things such as a decrease in the amount of leads you are gaining, a growth of your business and more. You may also be in the digital marketing sector, and may be looking at whitelabel SEO services for a number of reasons.
In this blog post, I will be running through numerous reasons that may show you should be outsourcing your SEO.
Lack of Rankings
Rankings are one of the most important aspects of having a successful business model these days, leading to more traffic and conversions. Therefore, if you are not well versed in SEO or don’t have specific individuals taking care of this, then you will definitely be seeing little results in terms of rankings and overall traction online.
You may even have employed some people to manage your SEO who seem to have a basic grasp of it. This, however, will most likely lead to little in regards to online business. You may start to see little differences in terms of leads at the beginning, but without years of experience and a well-versed team, these results will stagnate or drop off. This could be due to a range of different things such as; onsite content, link velocity, link profile, site speed and many more.
SEO is a massive contributing factor to your online visibility, and as a result, has a large effect on your conversions and overall profits. Therefore, it is evident that SEO should be taken seriously.
Expertise and Technology
As briefly mentioned, when outsourcing SEO, you are not only getting access to their expertise and years of experience in the industry, but you are also getting access to the list of tools and applications that they use. Research would have been conducted regularly to ensure that they are on the best and most up to date applications and tools.
Outsourcing also means that you would be saving yourself from the costs of these tools, which can add up to a large sum of money. In regards to expertise, it is necessary for you to have such specialists running your campaign these days, simply due to the growing and increasingly more difficult industry. For example, Google implements many updates each year. As well as this, not having such expertise could leave you open to complications such as penalties from Google. Knowing how to deal with a penalty could mean the difference between the success and downfall of your online business going forward.
If you have a small number of in-house marketers or none at all, you will most likely not have the best or most proven processes being run. For instance, just content alone is a major factor in the ranking of your online business, and if you do not have a coherent and trusted process in place, then your rankings and related metrics will plateau at some point.
For instance, you may be struggling to put out a blog on a regular basis, and therefore have started to notice less traffic and online visibility. Marketing agencies will, however, have such processes in place, so that if you wish to have blogs, you would have interesting and relevant content on a recurring basis. In contrast, you may be putting out numerous blogs a week and noticing no traction, this is simply due to the fact that you are not properly researching and analysing your niche to see what content is relevant and will lead to the highest amount of sessions.
Another main reason which may lead to you wanting to outsource your SEO services is the lack of time you are able to invest in marketing itself. SEO requires a lot of resources, analysis, knowledge and time in general. Therefore, choosing to outsource a service would free up a lot of time for your business to focus on what matters most to you, your business. As opposed to investing many weeks and months in an effort to understand such a complex and ever-changing industry.
This is especially important if you had employees with additional responsibilities, as their time would be opened up to their main responsibilities, therefore allowing your business to be more efficient in general.
Connected with the timeliness of outsourcing SEO, is that outsourcing can also save a business money. If you are wanting SEO jobs done correctly and fast, then you would need a person with years of experience, or a team of professionals that specialise within certain areas of SEO to be in-house, meaning it could be expensive to have a whole in-house team.
However, outsourcing to an agency would mean that you only pay for the work done rather than paying for a team constantly, even when no SEO work is needed.
Thank you for reading this blog, I hope you have a better understanding of why you may want to outsource your SEO. If you have any enquiries or wish to contact us regarding outsourcing SEO from Bright Design for your business, then visit our contact page or call us on 01604 806020.
Hello, my name is Amir and I'm one of the SEO Executives here at Bright Design. Since joining Bright Design i have accomplished to gain several qualifications such as my Google Analytics and Google Adwords fundamentals (currently working towards further Adwords qualifications). I have solidified my position as part of the SEO Team and can implement strategies that has helped multiple campaigns succeed.