SEO is a vital marketing tactic that all online business should leverage into their strategies, but do you really have the full resources, time and correct workforce to undertake this task effectively enough to support and grow your business?
If you are a business owner or have a handful of employees that currently have some responsibility for your marketing, you may be considering whether it is time to outsource SEO. This can be prompted by many things such as a decrease in the number of leads you are gaining, the rate of growth for your business and more. You may also be in the digital marketing sector and may be looking at white label SEO services for a number of reasons.
In this blog, we’ll look through a handful of reasons that may reveal some reasons as to whether you should start outsourcing your SEO.
Lack of Rankings
Rankings are one of the most important aspects of having a successful business model these days, leading to more traffic and conversions. Ultimately the position of your rankings will account for whether or not your business is getting seen online in search. 75% of searchers don’t scroll further than the first page of results making it more crucial to appear in those top spots. If you’re not well versed in SEO or don’t have dedicated individuals responsible for this, then you will likely be seeing little results in terms of rankings and overall traction online.
You may even have employed some people to manage your SEO who seem to have a basic grasp of it. This, however, will most likely lead to little in regards to online business. You may start to see little differences in terms of leads at the beginning, but like other marketing tactics, SEO continually evolves and changes with time so your team will need to be dedicated to keeping ahead of changes and developments. Without a well-versed team who have expertise in the tactic, these results will likely stagnate or drop off. This could be due to a range of different things such as; onsite content, link velocity, link profile, site speed and many more.
SEO is a massive contributing factor to your online visibility, and as a result, has a large effect on your conversions and overall profits. Therefore, it is evident that SEO should be a key player in your overarching marketing strategy.
Expertise and Technology
As briefly mentioned, when outsourcing SEO, you are not only getting access to their wealth of knowledge and years of experience in the industry, but you are also getting access to the list of tools and applications that they use. Research would have been conducted regularly to ensure that they are on the best and most efficient applications and tools.
Outsourcing also means that you would be saving yourself from the costs of these tools, which can accumulate to a large proportion of budgets annually. In regards to expertise, it is necessary for you to have such specialists running your campaigns, simply due to the growing and increasingly more difficult industry. For example, Google implements many updates each year. As well as this, not having such expertise could leave you open to complications such as penalties from Google which would have a large impact on your business’s visibility. In the unfortunate event of receiving a penalty, knowing how to suitably deal with it could mean the difference between the success and downfall of your online business going forward.
If you have a small number of in-house marketers or none at all, you will most likely not have the best or most proven processes being run side-by-side, month-on-month. For instance, just content alone is a major factor in the ranking of your online business, and if you do not have a well-planned and trusted process in place, then your rankings and related metrics could suffer.
For instance, you may be struggling to distribute content such as blogs on a regular basis, and therefore have started to notice less traffic and online visibility. Marketing agencies will, however, have such processes in place to create and maintain ongoing marketing plans to organise and distribute content on a recurring basis. This content will be created with your industry and target audiences in mind as well as your overarching business objectives. Working solo, you may be putting out numerous blogs a week and noticing little or no traction, this may be down to a lack of research and analysis surrounding your niche, evaluating what content is relevant and will resonate with your readers.
Another main reason which may lead to you consider outsourcing your SEO services is the lack of time you are able to invest into marketing as a whole. SEO requires a lot of resources, analysis, knowledge and time in general. Therefore, choosing to outsource a service would free up a lot of time for your business to focus on what matters most, your business. As opposed to investing many weeks and months in an effort to understand such a complex and ever-changing industry.
This is especially important if you had employees with additional responsibilities, allowing your business to be more efficient overall.
Connected with the timeliness of outsourcing SEO, is that outsourcing can also save a business money. If you are wanting SEO jobs done correctly and efficiently, then you would need a person with a strong experience, or a team of professionals that specialise in marketing, covering areas such as SEO. Don’t think of these people as an external group to your business but more of an additional bolt-on to your team, they ultimately want to help your business achieve too.
How can we help?
Let us show you the variety of benefits of outsourcing your marketing efforts and start getting real, tangible results for your business. Guided by our core values, knowledge and expertise, you can trust your business is in capable hands. Have a chat with us today or give us a call today to discuss how we can best support and grow your business.