4 Ways You Can Use SEO to Increase Sales

Hi there! Thank you for clicking on my blog! So, I’m guessing that you’d like to find how exactly search engine optimisation can help you increase your sales. If that’s the case, stick around as we’re going to cover everything about sales and SEO you need to know.

We all understand the survival of a business depends on sales, and in this day and age, having a strong, prominent digital presence is required to increase sales. To maximise your online presence and increase your sales, it’s crucial that as a business you have a good SEO strategy in place.

E-commerce can be a ruthless industry, but implementing a bespoke SEO strategy that is built for your business can give you the leg up you need to get noticed by your target audience. This could convert more prospects into customers and boost sales. However, SEO is constantly evolving, and staying on top of it all can be challenging. Running a successful SEO campaign can be difficult enough without actually running the business itself on top of that too. 

Enough chit chat, let’s delve into some time-honoured techniques which you can implement to help improve your business’s SEO.

 

Create Content

Now, this isn’t my first time mentioning this. If you’re a BD blog regular, you may be aware of the term “content is king and consistency is queen”. This is one term that you definitely need to remember. 

Providing your website with fresh, relatable, relevant content consistently will only help your online presence. Answering the questions of potential customers can draw them into the website and convert their presence into those oh so important sales! 

Every time you publish a new blog, it creates a new page for you to link to and build its power. Why wouldn’t you publish new content that’s the real question? Head over to an older blog of mine if you’d like to find out more about how and why blogs are so crucial for your online presence.

content

On-Page SEO  

You may be thinking… How does on-page SEO help to improve my sales? Well, paying attention to your on-page techniques can help to improve many key aspects of your site. Including user experience, search engine rankings, and page indexing. All of these factors play key roles in converting website visitors into paying customers. Let’s take a look at some simple steps you can take to improve your on-page SEO:

  • Improve Your Page’s Loading Speed
  • Optimising Headings
  • Internal Links
  • Easy-to-Read URLs
  • Meta Descriptions

 

Social Media

Use social media to grow your audience and reach your target market! It’s as simple as it sounds. Did you know… that 80% of people (yes, you read that right, 80%) turn to Facebook when they’re searching for interesting content. This provides your business with the perfect opportunity to optimise your platforms to ensure you’re reaching as many people as possible and developing relationships with customers.

Social media is also a great way to provide your followers with a little glimpse into the more “human” side of your business/organisation. By providing viewers with a more personal approach, you can help to build trust and relationships with your followers. You can also use social media platforms like Facebook, Pinterest, and Twitter as direct marketing tools thanks to resources like Facebook Ads. You can use social media platforms to improve your customer service efforts too, answering any questions your customers may have.

social media image

Invest in an Integrated SEO Strategy

Investing in an SEO strategy that is built and designed specifically for your business is the best way to keep you on track. Digital marketing is an ever-evolving industry so having a great team by your side to help your business grow is the best option for the best results. 

When you want search engine optimisation to work for your business, it cannot be a part-time commitment with minimal effort. It’s a strategic strategy that takes both time and commitment. To boost your sales with SEO, you have to have a vast understanding of the industry and dedicate a large chunk of your time to ensure its working at maximum efficiency.

To put it simply, by investing in an SEO campaign for your business, we can examine your company goals to create and implement a long-term strategy that will help your business grow. To find out more about how we can help you, get in touch today! Head over to our contact page for more details or use our live chat feature for a more immediate response.

Emily

emily

Hey! I'm an SEO Executive here at Bright Design. In my spare time, you can catch me baking up a fresh batch salted caramel millionaire shortbread, hanging out with my friends, or on some sort of run.

Search Engine Optimisation