Weekly industry news round-up
Welcome to this week’s Tuesday News Day, where we cover all of the latest news from the past week in the world of technology, SEO, the rest of the internet.
Ok Google, order an Alexa
We’re one step closer to the digital butler of our dreams with Argos’s latest service. Last week they launched a voice shopping service that will work with the Google Home speaker to allow people to reserve Argos products using voice commands – after setting up the integration.
While it may not seem like it’s making life easier yet – you have to set it up, know exactly which product you want to buy, reserve it, and drive to the store to collect it – it’s early days for these sorts of services. As other brands follow suit, and more customers start to adopt this way of shopping, the technology will undoubtedly evolve until we’re only shopping with our voices (and when we decide speaking is too much effort? Maybe the future is blink control?).
As you may know, Viagogo is a ticket website that allows people to resell tickets to events that they are no longer able to attend. Unfortunately the website has been exploited by ticket touts, who buy the tickets when they’re first released, and then sell them on Viagogo for a massively inflated price once they’ve sold out. This leads to many either missing out on the events they want to go to or unnecessarily overpaying, leading many public figures, such as Ed Sheeran, to attempt to tackle the issue by partnering with the websites (something that Viagogo has refused).
This week the battle was taken a step further, as several authorities in the world of tickets, including the Football Association, UK Music, and some MPs, have written an open letter asking Google to help them prevent the antics of Viagogo. They’re asking them to stop allowing Viagogo to run Google Ads campaigns that place them at the top of the search engine for a number of services.
As 75% of its traffic comes from search, the effect of this could be catastrophic for the business, and would be a further step towards eliminating the practice of ticket touting completely.
The EU strikes again
Just when we thought the nightmare that is GDPR was over and done with, the EU has planned another attack. This week members of the European parliament will be voting on a proposal for newly reformed online copyright legislation.
The two most notable changes that this legislation would enforce are articles 11 and 13. Article 11 would implement a mandatory charge for internet businesses publishing snippets of the work of any journalistic publication, such as magazines and newspapers, whilst article 13 would make websites that stream music, most notably YouTube, liable for copyrighted material.
Article 11 has been strongly debated for some time, as the implications could completely change the internet. That’s because the charges would apply to websites such as Facebook and Google, so automatic snippets that show you a headline, or section of the link you’re about to click would need to be filtered out. So not only will companies need to refrain from sharing links, quotes, and other content, but large companies will need to set up systems to filter out this content, or will have to pay the publications.
Many are accusing the legislation as being akin to censorship, and while article 13 would be beneficial to musicians, it’s difficult to see how anyone could benefit from article 11. As publishers won’t have a choice in whether or not they charge anyone sharing their content, which undoubtedly means many bloggers, agencies and other online businesses, will just refrain from doing so, limiting the amount of accurate news on the web.
Bored of Google? Step away from Bing
Ever looked at the endless blank background of the Google homepage with a heavy heart, wishing you could just inject a bit of colour? Well if you use the Google Chrome browser, your online life’s about to change – visit the below website to find out how to customise your Google background.