Weekly industry news round-up – Edition 25

Want to keep up with the latest news? Welcome to another edition of Bright Design’s Tuesday News Day! The round-up for this week’s most recent digital, internet, marketing and SEO news.

Microsoft Plans to Replace Edge with Its Own Chrome Browser.

In the last week Microsoft has reported that it will be building its own Chromium browser, it’s going to replace the default browser on Windows 10. Taking it back 3 years ago, Microsoft first introduced Edge, a web browser. Edge never really took off, there has been a growing frustration and confusion inside Microsoft to why that is. Microsoft has now decided to give up and move on, Edge on managed to go as far as EdgeHTML. With Chrome on the rise and now the most popular web browser, web designers have been favouring the engine to optimise their own sites. As a result, Microsoft’s engine has fallen behind. For more information click here.

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Think your safe when you are on private browsing? Google doesn’t keep your searches anonymous.

Research has found that you can log out of google and then enter “private” browsing mode, but it doesn’t seem to be quite as anonymous as it makes out. Googles search engine still tailors’ results to all the personal information the company has on you, including search, browsing and purchase history. Google are claiming that they have taken steps to reduce the problem. There is a misunderstanding that “going incognito” provides anonymity, given that websites use IP addresses and browser fingerprinting to identify people regardless of the word “anonymous”

To test if a search engine is sketching an image of you or not, you should keep in mind that if the search engine isn’t profiling users then the same search result should come up for each user that has searched for the same term, without adjusting the results based on what the individual has previously searched.   Want to find out more click here

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The Impact of Increased Amazon Presence in Digital Advertising

Amazon is stepping up its online advertising, which is expected to reach a whopping $88 billion in 2018. Online advertising is a crowded market with large global companies like Google and Facebook holding over 50% of the market shares. Amazon doesn’t have a vast percentage, their percentage is categized in the single digits but is estimated to grow rapidly and soon join the larger businesses. Amazon has unique advantages to help them grow in this market. To read more about this click here for the article.

Former GCHQ boss Robert Hannigan has said Facebook could become a threat to democracy without tougher regulation.

Robert Hannigan former Head of Intelligence agency GCHQ has told the BBC that Facebook is a lot more interested in profiting from the individual user rather than protecting your privacy. The social media giant has also been criticised for its handling of fake news on people’s timelines. Mr Hannigan also said for the service that everyone finds useful, Facebook take your data without you being able to tell/trace it and in return they squeeze every single drop of profit out of it. Click here to get more information.

Google and Facebook Crackdown on Market Power in Australia

Australia’s competition regulator has recommended that a powerful new authority is to oversee the commercial activities of Google and Facebook. The landmark report tells us how it will ensure the multinational digital behemoths behave fairly. They have proposed a new body that will have the power to require all information on how these two businesses update and adapt their algorithms. They will also be investigating whether Google and Facebook are favouring themselves ahead of other companies. If you’d like to read the article yourself click here.

Facebook defends Mark Zuckerberg’s exposed emails

Facebook has Faced several scandals over the course of 2018, the latest bombardment came in the shape of “confidential” internal emails published online by MPs, who have been smarting the chief executive Mark Zuckerberg, its known that he has refused to testify before they do.

The chair of the Parliamentary committee responsible, Damian Collins has spoken out to say that if they can’t get “Straight answers” from Mark Zuckerberg then at least the emails could reveal how his firm treats users and “protects” their personal data. He also added that the emails showed the firm has made it very hard for users to know about privacy changes and have also tried to tackle competitor apps by studying smartphone users’ daily habits. To find out more click here

Google, Apple and Facebook face world-first encryption laws in Australia

Australia has recently passed new laws that now allow the law enforcement in Australia to access encrypted messages. This legislation is going to affect many businesses like; Google, Facebook and Twitter as they have all opposed this. These laws were introduced on Thursday, they were billed as essential for national security, it will also impact the fight against terrorism. A vital tool which could help the law enforcement tackle terrorism. This is all done to ensure public safety, governments and law enforcements across Europe and the US argue that terrorists and criminals are writing in encrypted messages to avoid detection.

Technical assistance request, technical assistance notice and technical capability notice are the three levels of “assistance” which tech companies are compelled to provide if asked by selected government agencies.

If you like to read further into this click here for the article.

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That’s it for this week’s Tuesday News Day, any questions or anything you think is missing? Give us a shout over on Twitter or using our web enquiry form.

Bright Design Tuesday News day