The internet is a powerful tool when it comes to promoting your business, and it’s incredibly easy to utilise it to its full potential. It’s a great way of increasing your company’s reach as well as making customers aware of the products and services you offer.
One way to use the internet to make customers more aware of your products is with a well-designed brochure website. But what exactly is a brochure website, and how can you get one for your business? Below we shall explain everything you need to know about brochure websites including the benefits of having a brochure site, where you can acquire one and how much it will cost.
What is a brochure website?
Simply put, a brochure website is a digital version of a printed brochure. They show the products or services your company provides, however, unlike an e-commerce website, they do not sell the product or service online. With a brochure website, the goods and services are only displayed, so customers will have to contact the company to place an order or book the service.
Brochure websites tend to be visually engaging, and the best brochure sites make the most of search engine optimisation to really get the noticed in search results. These websites are accessible on desktops, smartphones, and tablets through any browser, so you can be sure your company is reaching the maximum number of people.
A well-made brochure website is great for promoting your business. Using effective words and captivating images, they can draw people in and really sell your business to visitors.
If you think your business would benefit more from an e-commerce website, where you can display both products and services and allow customers to make transactions online, head over to our e-commerce page.
Why go for a brochure website?
Brochure websites are perfect for smaller businesses with more limited budgets who don’t often need to make changes to elements on the website. These sites are normally quicker to build and easier to maintain which ultimately means they cost less. Brochure websites also have a pretty long shelf-life (if built right from the outset) and don’t have to be updated very often, unlike an e-commerce website which has to be kept up-to-date with stock, product features, offers etc.
So, if your business fits this criteria, you may be wondering about the benefits of brochure websites. As obvious as it sounds, most companies will use a brochure website to show that they exist. By having an online presence, your business will be able to reach a broader number of people and inform them about the services you offer. Your customers will likely be conducting research online before deciding whether or not to go with your business, with 81% of people performing some type of online research before making a large purchase, so you’ll want to ensure you make a good impression.
Brochure websites are also great if you don’t have an abundance of time to spend updating and managing a website. By simply designing a brochure website, you can leave it up on the internet and only update it as and when your services or prices change. This way, you can get on with work that really matters to you.
However, being marketing specialists, where your SEO is concerned, we would still encourage you to keep your brochure site fresh and up-to-date as much as you can to keep Google ranking your site high in the search results and maximise your web traffic potential.
They’re also great if you don’t want to spend too much money on your company’s website either. As they’re much simpler, and require a lot less maintenance, meaning that brochure websites can bring an excellent ROI, despite not directly selling any products to customers.
What does a brochure website look like?
Below are a couple of examples of a brochure website, to give you a better understanding of how one of these types of sites would work and what it would look like. As you can see, the contact details on the Premier Student Halls website are prominent, so you easily know how to contact the company and place an order, or, in this case, book a viewing to one of their student halls in Birmingham.
Take our client Warefence as another example. The brand and product are the primary visual focus, showing accreditations, certifications and association memberships, a key factor to demonstrate that they are a professional and trustworthy supplier.
Since fencing varies greatly in pricing, depending on the job, the aim is to get users to get in touch so that they can be given a tailored quote. That’s why these brochure sites focus less on price and more on the product or service being offered.
For Saturn Interiors, the focus is on showcasing their kitchen installations. This visual approach not only helps build up trust with the customer, since they can see the sorts of results they will get with this kitchen fitter, but it helps build up a desire for the end product. Having a well-maintained gallery also contributes to encouraging user interest and engagement, with the aim of pushing potential customers towards the contact page.
How can we help?
Want to start promoting your business online? Depending on your business and sector, a brochure website can often be the best and most cost-effective solution. We know that when it comes to website design and build it should never be a ‘one size fits all’ approach, that’s why all of our sites are bespoke, built and designed from the ground up by experts in our team. Get the ball rolling today, send us a message or give us a call on 01604 806020.