What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more.

One of the biggest benefits HubSpot offers is its organisation features. Sales, marketers, and other departments all have access to critical tools and shared data under one umbrella. Using HubSpot helps you to attract visitors by getting the right content in front of the right user. Marketers can use the software to execute inbound marketing strategies that increase website traffic, close the sales loop, and deliver an easy-to-measure ROI that supports sustainable growth.

As an all-in-one marketing technology, HubSpot offers marketers tools to support blogging, SEO, social media, landing pages, email marketing, automation, and analytics.

Inbound Marketing Software Platform

All of its features are based on core inbound marketing principles. The aim is to support you to attract, engage, and delight customers so you can convert leads and close customers. Inbound marketing is a business methodology that delivers sustainable results, which can transform your digital marketing efforts.

Inbound Marketing

Inbound marketing is a methodology that focuses on creating bespoke user experiences and providing valuable, relevant content. Unlike outbound marketing, which interrupts someone on their buyer’s journey with unwanted, unneeded content, inbound provides solutions to their problems and establishes a connection between the business and customer.

An inbound marketing strategy builds meaningful relationships with prospects, leads, and customers. When your customers succeed, so do you. If you can empower users to reach their goals, then they’re more likely to make a follow-up purchase and promote the business to their network. 

An inbound marketing strategy is applied in three ways: attract, engage, and delight. Firstly, you attract the right people, then align with their goals and problems, and finally, help them succeed from making a purchase.

Marketing Flywheel

When a customer is happy with their purchase they can increase leads and make repeat purchases. This momentum of customers with positive experience helps increase sales, establish trust, and demonstrate integrity. It’s a passive form of marketing that you achieve by adding value at every stage in the buyer’s journey.

marketing flywheel

What Are The Benefits of Using HubSpot?

HubSpot’s CRM marketing technology is a full suite of software designed to power the inbound methodology. The approach supports marketers to help you and your customers grow. Using the tools HubSpot offers, marketing, sales, and service teams to remove any unnecessary friction from the buyer’s journey to increase sales. Customer relationship management systems are the ideal way to align internal processes, which has a wide range of benefits.

HubSpot includes all the tools a marketer needs to run an effective inbound marketing campaign. The fully integrated HubSpot CRM makes transitioning leads to sales seamless, which improves the buyer’s journey for you and your site visitors. While HubSpot’s CMS (content management system) supports users to build and optimise their website.

Although marketing technology constantly evolves, a tool that’s proven its consistent effectiveness is CRM software. The right tools allow you to track any interactions prospects and customers have with your website. You can easily manage this data, which makes identifying potential sales opportunities simpler and more efficient. Utilising a CRM has been shown to increase sales by up to 29% and staff productivity by 34%.

To gain the benefits of HubSpot CRM tools, you should reach out to a HubSpot solutions partner, like us. At Bright Design, we use HubSpot’s marketing technology to automate marketing activities and deliver the right message to the right people at the right time. With our support, you can achieve sustainable results using HubSpot.

The Benefits of HubSpot CRM

  1. Make a sales report
  2. Maintain a centralised database for your whole sales organisation.
  3. Manage all prospect communication and interactions.
  4. Automate data inputs.
  5. Remind yourself to follow up with leads.
  6. Organise contact information.
  7. Segment customers easily.
  8. Scale your sales procedures long-term.
  9. Automate your sales performance predictions.
  10. Improve team communications.
  11. Maintain the same software as your business expands.
  12. Streamline administrative tasks.

How Much Does HubSpot Cost?

There are three core packages that HubSpot offers. Each has a different price point, so HubSpot can suit a variety of businesses ’ budgets, sizes, and requirements. Here are the key features you can access across the three tiers:

Starter

  • Forms
  • Landing Pages
  • Email Marketing
  • Live Chat
  • In-App & Email Chat Support

Professional

  • Social Media
  • Teams
  • Campaign Reporting
  • Omni-Channel Marketing Automation
  • Customised Reporting

Enterprise

  • Hierarchical Teams.
  • Partitioning.
  • Custom Objects.
  • Custom Behavioral Events.
  • Multi-Touch Revenue Attribution.

Do You Need HubSpot?

If you’re a marketer looking to streamline your inbound marketing strategy, utilising HubSpot is essential. With the HubSpot CRM platform, your entire team has all the tools they need to improve customer experiences that make the marketing flywheel spin faster. Marketers can implement tactics that attract, engage, and delight prospects and customers. 

Everything you need is under the same marketing umbrella. All tools are powered by the same database, which ensures everyone has the same record to work from. Marketing, delivery, and sales teams can collaborate more effectively to deliver a valuable customer experience. To implement HubSpot CRM systems as part of your business, reach out to Bright Design today.

Bright Design HubSpot Partner Agency

At Bright Design, we’re a HubSpot Partner Agency and HubSpot’s CRM systems play a crucial role in the services we deliver. If you want to implement an inbound marketing strategy that achieves measurable results, get in touch with our team today.

Peter Dennis

Pete joined the team in 2019 as a copywriter. His main responsibilities involve researching and writing valuable content for our client-partners to ultimately help them achieve their goals. Pete works closely with the Marketing and Account Management teams to ensure his content aligns to what each client is looking to achieve.

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The Essential Guide to Inbound Marketing

Thanks to technology even the smallest of brands can gain worldwide recognition, your target audience will be searching for solutions, you’ve just got to provide the right information. If you don’t offer the content they’re searching for, you can’t expect anyone to find you. Download the guide to learn basics about Inbound Marketing.

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