What is SEO
What is SEO? Well, it stands for Search Engine Optimisation, and it’s a group of tactics and techniques used to help websites rank higher in search engine results such as Google. There are hundreds of different methods to implement SEO, some are simple, and some are harder than others.
Why do you need SEO?
You also might be wondering why you need SEO? Most people who want to find a service will ‘Google’ whatever it is they are looking for. They will then receive a list of the websites that best match what they have searched for. Most people will only view the first page of results, and about 75% will only view the top 2-3 websites. This I why SEO is so important because by not having your website appear at the number one or two spots, you are missing out on most of the traffic.
Getting your website to appear in these high placing spots is achieved by having your website rank for a certain keyword or search query, for example if a website ranks first for the keyword “cool shoes”, when someone writes “cool shoes” into Google or Bing, that website will appear at the top of the results.
You’re now probably wondering how to get good Google page rankings. As mentioned briefly, there are hundreds of different techniques to achieve this. The techniques and tactics tend to fall under one of two main categories, on-site and off-site.
On-site tactics are performed on the website you want to rank, whereas off-site is done off the website, but you probably guessed that already. Examples of on-site work that can be done involve the following:
- Page Titles – You need to include your keyword and possibly a synonym. Getting a keyword in the page title is beneficial as Google reads these first so it must be relevant to help it rank for that keyword, and it is the first thing that will appear in the Google search results and so is what potential visitors will see.
- Meta Descriptions – Meta descriptions will not help you rank higher, but it is most likely the second thing people will see when they find your site in the Google Search Results. This is where you need to be creative to entice the click through to your website so it needs to be gripping.
- Content – The amount of content on the site and the quality of the content as well. The quality of content is very important, and make sure it is not plagiarised or content that is spun on cheap content spinners. Other examples include targeting H1 tags and page titles to include keywords that you want to rank for in search results.
Off-site work mainly involves link building. Link building is incredibly important in the world of SEO, and it is likely that this will never change. Link Building is getting links that are directed to the site you want to rank put on another website. The Quality of the links is more important than the quantity. Some examples are:
- Guest posts – Guest Posting is a really good way to get a link back to your site. Generate a good piece of content and get it posted on someone else’s website with a link back to your site. This will help to build power for your site, causing it to rank higher.
- Directories – Getting your site listed on directories is a really quick and effective way to get links, and there are plenty of directory sites.
So, can you go out and do SEO for your own site?
Anyone can learn how to do SEO and rank their sites, however, the one common drawback to stopping people from doing this is time. Everyone knows that time is money, and if you’re running your own business and website, chances are you are too busy to invest time in SEO work. Google makes this even harder by changing the algorithm every day. Google changes their algorithm around 500-600 times a year, so it’s very understandable when people can’t stay on top of SEO work.
Not only this, but you need to make sure that you update and upload new content. Adding content on a regular basis sends trust signals to Google showing them that your website is a good source of information and is worthy of a page one spot. The more content you can keep adding, the better.
How do I know when I’ve finished?
Unfortunately, there is no end to this road. SEO is an ongoing process. You can push your way to the top spot for every keyword you want to rank for and not be done. If you were to do this, you would begin to drop off and your rankings would plummet. SEO is about staying ahead of the competition and getting ahead is only the beginning.
It’s been 2 months, why am I not on page one?
SEO’s around the world will know that one of the most frustrating questions is when someone asks why they aren’t top of the search results after a couple of months. If you ever get into SEO, whether it’s you doing it by yourself or if you get an agency to do SEO work, just know that ranking a website is a long process and not something where you can expect overnight success. If any agency promises this or if any SEO tool says it, then it’s probably a scam or a lie. SEO work takes a lot of patience.
With the help of some of these tips, and the information provided above, you hopefully have now got a better understanding of what SEO is, what it can do for you and how it is done. You can now either sit back and convince yourself that SEO is dead, or you can get onboard with the rest of us, have your website ranking on the top pages of Google and become a powerful SEO.