What is web design?

Web design encompasses pretty much everything about your website. From the way it looks and the way it works, down to the details of the very content on the pages. The web design process is one of planning how your website will look, what purpose it has, and how you’ll navigate around it, and then putting this plan into action.

Some of this means deciding on the layout, colours, content, font, and graphics you’re going to use on your website, and the decisions made during this process are vitally important, since your website is going to make a big impression on potential customers who visit it as well as represent your brand for years, if not decades. Of course, changes and re-branding can always be done along the way – nothing is set in stone – but getting it as right as you can first time will save you both time and money later down the line.

Good web design will attract your customers, satisfy search engines, and avoid technical glitches, all of which leads to good user experience which will keep customers coming back.

That’s why we’re going to take you through the various aspects of web design and why they are vital to your website.

So, let’s get to it!

Below are the five main elements of web design you should consider when planning your website, and some actionable things that you can start thinking about and incorporating into your own website.

Elements of web design


The layout of your website refers to the way in which you arrange the text, graphics, and ads on each page. The goal here is to make it so that users of the website can find the information they need at a quick glance, rather than having to search around the page. It’s also important to keep the layout relatively consistent throughout the website.

It’s also a good idea to consider the layout of your mobile webpage, as many users now access websites via their smartphone or tablet.


This refers, quite obviously, to the colour scheme you choose for your website. The aim when deciding this is to choose a set of colours which complement your company’s image and what you’re trying to sell or inform users about, or that already are part of your branded colour scheme. Colour can convey personality, mood and create an atmosphere for your website that can either hold users or turn them away.


Graphics is a broad term which refers to logos, photos, clipart, and icons. These need to be chosen carefully so that they’re consistent with the rest of the website’s design. They should also be chosen on the basis that they reflect the personality of the company, just like the colour scheme does.

Pictures and other graphics, such as graphs, can often be a very powerful way to convey a message or other information instead of simple text, and depending on the industry may be more or less suited for this. However, it is always important that graphics and pictures are of a good quality, and this has never been more crucial as our screens continue to improve their resolution, especially on smartphones.


There are thousands of different fonts out there. Whilst you could spend hours comparing slightly different variations of the same font, for readable content, there are only a handful that are truly optimal for websites. It’s generally accepted that sans-serif fonts are easier to read and gives a more contemporary feel. As with colour and graphics though, it’s important to go for a font which reflects the image of your company you want to express.


Finally, there’s the content of the website. This works together with the design to complete the company’s message. Written text should be relevant and useful, and also optimised for search engines. This means incorporating relevant key words so your website appears near the top of the list when people search for businesses like yours.

Want to find out more about what goes into our web page design? Visit our web design page or our blog for more information, or have a chat with our team for some ideas for your new website! We’re always happy to help!

Emily Bradnam

Emily joined the Bright Design team as an apprentice in 2018 and now plays a key role within the marketing team as an SEO Executive. Her main responsibilities are to identify strategies, techniques and tactics to improve the number of online visitors to client’s websites. Driving growth and profit for our client-partners.

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