Why is Digital Marketing so Crucial for a Start-Up Business?

Hey! My name is Emily, I’m a Digital Marketing Apprentice and a proud member of Bright Designs SEO team. I’m currently working my socks off to gain both, my Digital Marketing Qualification and experience within the industry. In this week’s blog, we will be discussing the importance of digital marketing for small, start-up businesses. Along with how this can positively impact your business.

Small, start-up businesses face many challenges when trying to get their name out there. One of those includes, competing against strong, established businesses in their specific industry.

With technology advancing every day, our online presence has never been so important. Almost everything happens online, you’re now able to book an appointment or do your weekly shop on the internet. Something which wasn’t as prominent 20 years ago.

Digital marketing is now one of, if not the most popular methods to promote one’s business. This includes; offers, products, and services. A large portion of digital marketing experts believe that the age of traditional marketing is approaching its end and that digital marketing is the way forward.

The cost-effective and convenient methods of digital marketing are making it easier than ever to promote your brand. It’s safe to say that no brand will be able to achieve a successful online presence without the assistance of digital marketing. That being said, here a few reasons why digital marketing is crucial for small, start-up businesses.


Increases Your Online Visibility

Online presence is crucial for any business, let alone a start-up business. No matter how amazing your business idea or product is, it’s all going to fall through if no one knows about it. Digital marketing is a great way to establish your online presence. This will, in turn, increase both visibility and awareness for your brand.

As of May 2019, there were 3.499 billion active social media users! Now that’s a lot. Building your social media presence is a great way to get your name out there. The sooner you start, the better. This means that when your business starts to take off, your sales will increase, you will start to make some profit, and you will already have an established consumer base. Without any elaboration, digital marketing helps your business to obtain the necessary recognition with the large majority of your targeted audience. This will drive up your business success in the future.



Boost Your Traffic

Digital marketing campaigns are an exceptional way to generate leads for all businesses, especially for start-ups. Your followers will ultimately head over to your website, to find out more information on you and what your business can offer to them. Converting your website visitors into customers – increasing your conversion rates.

Having a good website, full of high-quality content is key when trying to grow your start-up business. Many business owners opt to engage with search engine optimisation or more commonly referred to as SEO. SEO helps to boost their website’s credibility, visibility, and authority, as well as flourishing organic traffic to your website.

However, on the other hand, some small, start-up business owners opt to invest in PPC. Pay-per-click is a type of advertising which helps to bring about more qualified leads to their site. PPC benchmark provides customers who are more likely to purchase from you, whereas, SEO generates leads which need to be nurtured until they make that oh so important purchase.

When deciding which method to use it’s crucial to consider what your business needs. If you would like to talk to an expert about the options available for you and your business, please don’t hesitate to give us a call on 01604 806020.


Connect With Your Audience

In this day and age, digital marketing isn’t just about promoting your products and services. Building relationships with your audience is just as important. As we’ve mentioned above, the online market is jam-packed with competitors of all sizes. This means that smaller businesses need to build those relationships with customers to ensure success in the long-term, and digital marketing can do exactly this.

Content marketing is thought to be one of the most effective marketing strategies, and we agree! High-quality content helps to drive customer engagement and loyalty – providing value to your customers, by informing them of recent events and educating them on specific topics. Not only that, but happy customers are more willing to promote your business to their friends and family.


A group of 6 people sitting round a table on their phones, laptops and tablets. Discussing social media.


Lift Your Sales

Although you may not admit it, the primary goal of any business, no matter the size or industry, is to make money. Whether you’re selling a product or service, it’s critical that your audience is interested. Converting visitors into leads generates profit and revenue, which is essential for any business to succeed in their industry. Without digital marketing, you’re less likely to attract new customers and motivate them to purchase a product/service from you.

Whilst helping to build relationships with your target audience, digital marketing helps to promote your products and services. You may even wish to extend your reach through various media channels, this includes; social media, emails and direct advertising.


Thank you for reading this week’s BD blog! If you would like to find out more about how we can help your business reach new levels, please get in touch today on 0164 806020 or head over to our contact page.