Why is Digital Marketing so Crucial for a Start-Up Business?

You wouldn’t plan a holiday without good preparation, a strategy some would say, the same applies to starting up a business. Digital marketing will likely play a pivotal role in any marketing strategy, or at least it should. Discover why digital marketing is crucial to a small, start-up’s success and how it can greatly impact your business enabling you to grow.

Small, start-up businesses face many challenges when trying to get their name and brand out there. One of those includes, competing against strong and established businesses in their industry. With technology advancing every day, our online presence has never been so important. Almost everything happens online, you’re now able to book an appointment or do your weekly shop on the internet. Something which wasn’t possible 20 years ago.

Digital marketing is now one of, if not the most popular methods to promote one’s business. This includes; offers, products, and services. Digital marketing experts believe that the age of traditional marketing is approaching its end and that digital marketing is the way forward.

The more cost-effective and convenient methods of digital marketing are making it easier than ever to promote your brand. It’s safe to say that no brand will be able to achieve a successful online presence without the support of digital marketing. That being said, here are a few reasons why digital marketing is crucial for small, start-up businesses.

Increases Your Online Visibility

Online presence is crucial for any business, let alone a business just starting out. No matter how amazing your business idea or product is, it will be impossible to succeed if nobody knows about it. Digital marketing is a great way to establish your online presence. Implementing digital tactics like SEO, content marketing and social media into your marketing strategy is a recipe for increased visibility and awareness for your brand.

As of May 2019, there were 3.4 billion active social media users! Now that’s a lot. Building your social media presence is a great way to build awareness for your brand and engage with prospective buyers. The sooner you start, the better. This means that when your business starts to take off, your sales will increase, you will start to make some profit, and you will already have an established consumer base. Without any elaboration, digital marketing helps your business to obtain the necessary recognition with the large majority of your targeted audience. This will drive up your business success in the future.


Boost Your Traffic

Digital marketing campaigns are an exceptional way to generate leads for all businesses, especially for start-ups. By successfully enticing your followers they’ll head over to your website to find out more information and learn what it is your business can offer them. 

Having a good website, full of high-quality content is key when trying to grow your start-up business. Many business owners opt to engage with search engine optimisation or more commonly referred to as SEO. SEO helps to boost a website’s credibility, visibility, and authority, as well as flourishing organic traffic to your website.

However, on the other hand, some small, start-up business owners opt to invest in PPC. Pay-per-click is a type of advertising which helps to bring about more leads to their site. PPC benchmark provides customers who are more likely to make a purchase from you, whereas, SEO generates less-targetted traffic which means you’ll likely have to put in more legwork to push them to make a  purchasing decision. 

When deciding which method to use it’s crucial to keep your business needs at the forefront. Want to discuss your plans and start growing your business? Get in touch with our team today.

Connect With Your Audience

In this day and age, digital marketing isn’t just about promoting your products and services. Building relationships with your audience is key to closing in sales. The online market is jam-packed with competitors of all sizes. This means that smaller businesses need to build those relationships with customers to ensure success in the long-term, and digital marketing can do exactly this.

Content marketing is thought to be one of the most effective marketing strategies, and we agree! High-quality content helps to drive customer engagement and loyalty – providing value to your customers, by supplying informative and educational content as well as offering solutions to help them overcome their challenges. Not only that, but happy customers are more likely to return but also willing to promote your business to their friends and family.

A group of 6 people sitting round a table on their phones, laptops and tablets. Discussing social media.

Lift Your Sales

Although you may not admit it, the primary goal of any business, no matter the size or industry, is to ultimately make money. Whether you’re selling a product or a service, it’s critical that your audience is interested. Generating traffic and converting your leads into customers generates profit and revenue, which is essential for any business to succeed in any industry. Without digital marketing tactics in your arsenal, you’re less likely to attract new customers, covert your leads and ultimately generate sales. 

How can we help?

Ready to grow your start-up with digital marketing? Well, you’re certainly in the right place, we provide end-to-end digital marketing solutions for businesses of all shapes and sizes. Guided by our core values and expertise you can trust your business will be in capable hands. Let’s have a chat about your plans today, get in touch with our team of marketing experts today.

Emily Bradnam

Emily joined the Bright Design team as an apprentice in 2018 and now plays a key role within the marketing team as an SEO Executive. Her main responsibilities are to identify strategies, techniques and tactics to improve the number of online visitors to client’s websites. Driving growth and profit for our client-partners.

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