Building the right eCommerce foundations
Having an online presence is now a must for most retailers. It allows companies to increase their sales as well as their brand notoriety, but doing so can be complicated. The bedrock of any online retail presence is the e-commerce software upon which the website is built, and there are hundreds of examples of e-commerce software on the market. Woocommerce however is one of the simplest tools currently available, working seamlessly with WordPress, one of the most widely-used Content Management Systems.
Whilst Woocommerce is a more simplified ecommerce platform, it may not be right one for you, so below we’ll walk you through some of the features so that you can judge for yourself. Finding the right software for building your website can be difficult, but it’s also incredibly important.
What is an e-commerce platform?
First off, it’s a good thing to define exactly what an e-commerce platform is. An e-commerce platform essentially lets you build an online storefront in order to sell your products. It allows you to present all the items you sell, and also provides an online shopping cart and checkout system so consumers can purchase those items.
There is no one-size-fits-all solution when it comes to e-commerce platforms because businesses themselves are so varied, so it’s important to know which platform is right for you. Woocommerce is one particularly popular e-commerce platform, and one that comes highly recommended.
What is Woocommerce?
Woocommerce provides a flexible and scalable solution for your business, and allows you to customise your website extensively.
Because Woocommerce is a free, open source platform that is constructed as an add-on for WordPress it was made specifically to help convert your standard WordPress wesbite into an online shopping site. So by adding it to your WordPress site, Woocommerce will transform your website into a fully-fledged e-commerce solution quickly and with ease.
What are the main Woocommerce features?
– Built for WordPress, so easy integration for current WordPress users
– Mobile friendly format
– Mobile App format available
– Flexible and scalable, Woocommerce can accommodate businesses of any size and grow as you do
– 100% open source, so you can benefit from the ever-growing contributor community
– Options for 300+ free or paid extensions and special features
– Full data owning rights by avoiding using a third party software platform
– Secure and up-to-date with the Sucuri security plugin
– Helpful guides and documentation on hand covering topics from Woocommerce set up, snippets, website themes, using webhooks, plugins, extending, SSL, HTTPS and cookies
What is WordPress?
WordPress is a free open source content management system for your website, helping you to simply and easily manage your pages, posts, images and any other custom features you would like. It began life as a blogging platform, but soon developed into content management. Although its functionality has expanded, it still remains incredibly simple to use.
WordPress is a free open source content management system for your website, helping you to simply and easily manage your pages, posts, images and any other custom features you would like. It began life as a blogging platform, but soon developed into content management. Although its functionality has expanded, it still remains incredibly simple to use. Learn more about WordPress on our WordPress page.